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Adweek, Roku partner on Best of Big Game Commercials

February 4, 2025

Adweek, a resource of news, research and insights for the advertising, marketing and media community, has partnered with Roku  to launch ‘Best of Big Game Commercials’, a one-stop shop for US fans who want to dive into the ads from this year’s Super Bowl and the best ads from years past.

Featuring short standalone videos, Best of Big Game Commercials is available exclusively on Roku’s Sports Zone – a curated destination to help fans follow their favourite teams, leagues and sports from across all of TV.

Hosted from Adweek’s New York City newsroom by Chief Content Officer Zoë Ruderman, Best of Big Game Commercials shares insights and behind-the-scenes reporting on the biggest and best ads from past Big Games, plus what to expect this year. The short form videos feature:

·       Top 25 Countdown: Most Memorable Ads of the Past 25 Years

·       Big Game Ads of 2025: Ads You’ll See This Year

·       Big Game Trivia

·       Your Burning Questions Answered

·       Story Behind the Spot (e.g. DoorDash)

·       Brands Coming Back

·       To Celeb or Not to Celeb

“Roku brings over 90 million streaming households easy access to the content they most want to watch, including a compelling selection of programming around sports,” said David Eilenberg, Head of Content, Roku Media. “Streaming exclusively on Roku, Adweek’s breakdown of the best Big Game commercials – past and present – makes for an exciting lead-up to the Big Game for our audience.”

“So many fans anticipate and remember the best ads from the Big Game, and Roku will give them a great destination to relive past favourites and get previews for what’s coming up,” added Will Lee, CEO, Adweek. “Our editorial team provides a great overview of the history of Big Game commercials and how they have evolved over 59 years to become the pop culture phenomena that they are today.”

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