Mediapro, Google Cloud partner on generative AI solutions
February 4, 2025

Mediapro has announced an expanded collaboration with Google Cloud to create an innovation laboratory specialised in the application of generative artificial intelligence (gen AI) for the Media and Entertainment industry. Mediapro is already developing different generative video and image creation solutions, as well as personalised assistants for this industry.
Mediapro began their collaboration with Google Cloud in 2023 with different proofs of concept. Now, utilising Google Cloud’s advanced AI technology, Mediapro is launching a work project for the development of specific AI solutions for the Media and Entertainment industry. The team, comprised of professionals from the AI Center of the Innovation area of Mediapro, will collaborate with Google Cloud experts to leverage their knowledge and experience.
The first initiative from this laboratory will be the development of Creative Suite, a creative platform for generating images and videos with AI. This will provide creative profiles with a private and secure environment for creating generative images and videos, without the need for technical knowledge and access to advanced functionalities that will allow them to get the most out of their creativity.
Additionally, within the scope of this long-term collaboration includes experimenting with Gemini models to generate assistants personalised to the needs of creators. It will be a collaboration model in which the creator will always be at the centre of the decision and will be the one who defines what type of assistance they want to develop their work in a more agile way.
Mediapro is also exploring the multimodal capabilities of Gemini models to multiply the value of content through automatic tagging, which will allow, for example, intelligent archiving or the generation of summaries and highlights of any type of audiovisual content.