ThinkAnalytics, a specialist in video content discovery and personalisation, has launched ThinkMediaAI, a unified AI powered platform to encompass content monetisation, contextual advertising, content curation and content bundling for video service providers. A flexible, modular solution, ThinkMediaAI uses AI to unlock new monetisation opportunities across multiple business areas including editorial and advertising to maximise content value and enhance audience targeting.

“ThinkMediaAI is an investment that drives subscriber satisfaction and growth, reduces vendor complexity, drives operational efficiencies, and creates new monetization opportunities through innovative applications of AI trained on massive datasets,” said Eddie Young, Chairman & CEO of ThinkAnalytics.

“We know that content is one of the most valuable assets media companies own but only with the right AI tools can they maximise that value,” added Peter Docherty, CTO & Founder at ThinkAnalytics. “With ThinkMediaAI, we’ve built a platform that understands content, enhances monetisation opportunities, and optimises workflows, all powered by state-of-the-art NLP, AI, and Generative AI technologies. This has been made possible by the scale of our customer base of 500M viewers, giving us an understanding of viewer behavior that is second to none.”

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Tags: AI, ThinkAnalytics