IBM has acquired Sentaca, a telco consulting services and solutions provider. IBM says the acquisition will accelerate its hybrid cloud consulting business, adding critical skills to help communications service providers (CSPs) and media giants modernsze on multiple cloud platforms, innovate, and transform their businesses. Headquartered in Boston, Massachusetts, Sentaca’s team of technology consultants across the US […]
MediaMath, the independent advertising technology company for leading brands and agencies, has integrated its demand side platform (DSP) with IBM Watson Advertising Weather Targeting to offer increased digital advertising precision and effectiveness while addressing new privacy standards. IBM Watson Advertising Weather Targeting is now available within the MediaMath DSP to help brands turn the relationship between weather […]
IBM has confirmed the expansion of its AI technology IBM Watson Advertising Accelerator for OTT and video, designed to help marketers move beyond contextual relevance alone. Accelerator aims to leverage artificial intelligence dynamically to optimise OTT ad creative for improved campaign outcomes at scale, not dependent on traditional advertising identifiers. While compatible with most streaming […]
The Weather Company, an IBM Business, is revolutionising the weathercast for TV broadcasters around the world. The Max solution suite allows weather, traffic and news presenters to create and publish content across platforms and also use augmented reality (AR) to immerse their audience on-screen and expand their revenue opportunities. Weathercasting remains a key differentiator for […]
The Professional Fighters League (PFL) will be leveraging Flagship’s capabilities to deliver IBM’s suite of advanced cloud and AI products to enhance the league’s delivery of next-gen SmartCage data and analytics, both live in-broadcast and via the league’s OTT platform, Fight Central. Flagship Solutions Group, an IBM Gold Business Partner and recognized provider of IBM […]
IBM has announced three new products to add to its growing suite of AI solutions for brand and publishers. The new capabilities are privacy-forward and designed to allow brands to reach consumers while considering user privacy. IBM intends to work with industry leaders, including Xandr/AT&T, Magnite, Nielsen, MediaMath, LiveRamp and Beeswax to help scale the […]
Irdeto, a specialist in digital platform security, has announced the integration of Irdeto TraceMark for Distribution, a watermarking solution for content owners, post-production studios, and content aggregators, with IBM’s Aspera on Cloud, the file transfer solution. The companies say that the combined solution “offers the film industry a fast to market, easy to implement, and […]
IBM has joined the SCTE•ISBE Explorer Initiative as a member of the artificial intelligence (AI) and machine learning (ML) working group. IBM is the first company from outside the cable telecommunications industry to join Explorer. IBM will collaborate with subject matter experts from across industries to develop AI and ML standards and best practices. By […]
IBM Watson Media and IRIS.TV, a cloud-based personalised video programming system have launched Video Recommendations, a new AI content personalisation engine designed to help publishers boost viewer engagement through highly relevant video programming recommendations. By combining viewer data with a deep understanding of specific elements within video, publishers are better able to predict and deliver […]
As fans around the world get ready to head to Russia for the 2018 FIFA World Cup, US broadcaster FOX Sports and IBM are launching what they describe as a historical AI collaboration across multiple FOX Sports properties and programming— the first of its kind for the broadcaster. Beginning with the 2018 FIFA World Cup, […]