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TikTok partners with Mediaocean

TikTok partners with Mediaocean

Mediaocean, the platform for omnichannel advertising, has announced that it will be partnering with TikTok on technology that will integrate TikTok advertising into Mediaocean’s closed ecosystems optimisation solution (formerly Scope…

CVC, TA acquire Mediaocean stake

CVC, TA acquire Mediaocean stake

Mediaocean, the global omnichannel advertising platform, has announced an investment from funds advised by CVC Capital Partners, along with TA Associates, who are acquiring the stake in the company held…

Mediaocean to acquire Flashtalking

Mediaocean to acquire Flashtalking

Mediaocean, the mission-critical platform for omnichannel advertising, and Flashtalking, an independent ad management platform, have entered into a definitive agreement in which Mediaocean will acquire Flashtalking. The combined entity will infuse…

Mediaocean accelerates transformation into omnichannel ad platform

Mediaocean, the mission-critical platform for omnichannel advertising, has announced the next steps in its transformation from a suite of best-in-class products into a single, modern media platform. Following the Q1…

Mediaocean to acquire 4C

Mediaocean to acquire 4C

Mediaocean, a specialist system of record for the advertising world, and data science and marketing technology company 4C have struck a deal whereby Mediaocean will acquire 4C. Infusing 4C’s intelligence…

YuMe, Mediaocean partnership

YuMe, a partner for video advertising, and Mediaocean, a software provider for the advertising world, have announced a partnership designed to extend the reach of TV media buying by providing…

Research: Euros to see multi-screening

Research: Euros to see multi-screening

As the sports industry prepares for a very different summer of competition, omnichannel advertising platform Mediaocean has partnered with consumer insight specialist GWI to launch new research to demonstrate how…

Data: Marketing ad spend in recovery

Data: Marketing ad spend in recovery

Just over a year since lockdowns and other distancing measures were first widely enacted, proprietary data from omnichannel advertising Mediaocean reveals how major advertisers responded to the crisis. The analysis…

Sainsbury’s tops Christmas ad rankings

Sainsbury’s tops Christmas ad rankings

UK supermarket chain Sainsbury’s has decisively taken the top spot in omnichannel advertising platform Mediaocean’s fourth annual Top 10 Christmas Ad Rankings, while Amazon and Lego broke into the top…

SpotX Crowned Winner of 2019 Adweek Readers’ Choice

SpotX, the global video advertising and monetisation platform, today announced it was selected as the best video SSP in Adweek’s first “Readers’ Choice Awards.” The award recognizes the top advertising…

Videa’s TV advertising platform gains speed ahead of NAB

Videa, an online marketplace for automated television advertising, has announced new developments for its cloud-based platform, that will further advance broadcast and advertising capabilities across the local TV ecosystem. Videa’s…