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New TAG compliance guidelines require Ads.txt

New TAG compliance guidelines require Ads.txt

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, has released updated certification guidelines for its Certified Against Fraud and…

Wochit: New Facebook algorithms negatively impact video

Wochit: New Facebook algorithms negatively impact video

Social video creation platform Wochit has reported that Facebook’s de-prioritisation of publisher and brand content is already having a negative impact across video metrics. The finding is among critical trends…

Roku insights boost for OTT advertising

Streaming platform and device specialist Roku has unveiled further advancements in OTT advertising measurement by introducing Ad Insights. The new offering allows marketers to measure campaign reach and effectiveness across…

Study: Creative asset workflow lags behind innovations

Extreme Reach, the cloud technology platform for TV and video ad workflow and Talent & Rights management, has released a comprehensive new report illuminating just how cumbersome and inefficient it…

Tootle receives Channel 4 investment

Tootle has announced a seven-figure investment from Channel 4’s Commercial Growth Fund, striking an airtime-for-equity arrangement with the car-selling platform. As part of the investment, Tootle will be able to…

Deloitte: Young adult TV viewing in decline

According to the seventeenth edition of TMT Predictions 2018 from business advisory firm Deloitte, traditional TV viewing by 18-24 year-olds in the UK will decline by 10 per cent to…

YouTube tightens ad and compliance rules

YouTube is introducing tougher rules for publishers who want to monetise their videos on the platform. The Google-owned site has also announced that staff will now manually review all clips…

Nielsen measurement for YouTube UK app

Nielsen measurement for YouTube UK app

Nielsen ​​has ​introduced ​advertising measurement ​on ​YouTube’s ​mobile ​app ​through its ​Digital ​Ad ​Ratings ​service in ​the ​UK, ​France, ​and Germany. The ​service, ​which ​expands ​Nielsen’s ​current ​measurement ​coverage ​of…

SpotX, fuboTV partnership

SpotX, fuboTV partnership

SpotX, the video ad serving platform, has announced a strategic partnership with fuboTV, the sports-first streaming TV service. Through this partnership, SpotX is powering the programmatic monetisation of fuboTV’s live,…

Study: TV ads drive teens’ junk food craving

Study: TV ads drive teens’ junk food craving

Teenagers who watch more than three hours of commercial TV a day are more likely to eat hundreds of extra junk food snacks, according to a report by charity Cancer…

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