Recent comments from NBCU and Hulu executives have rekindled speculation as to whether Netflix will introduce an ad-based tier. Given the rising costs of programming and growing debt, so goes the argument, it is just a matter of time before the company makes a move. But how many domestic Netflix users would switch to a […]
Sky Media has commenced rolling out Sky Analytics to both media agencies and advertisers, opening-up direct access to plan, report and evaluate elements of their TV campaigns for the first time. Sky media said that the Sky Analytics online portal is the first phase on a roadmap to simplify execution and management of Sky’s cross-platform […]
Brightcove, a global provider of cloud services for video, has published its annual OTT TV market study for Asia, The 2019 Asia OTT Research Report, conducted with research partner YouGov, a global public opinion and data company. The study polled 9,000 participants across nine countries in Asia, including 1,000 consumers in Singapore. The survey was […]
The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has welcomed Google as a Tokyo 2020 Official Supporter, the third domestic tier of the Tokyo 2020 Sponsorship Programme. The company will be a Partner in the category ‘Internet-based information and navigation services (including: Web/App or internet search engine systems and services, Internet-based navigation and mapping […]
QYOU Media has partnered with Mediology to drive ad sales for The Q India across its various mobile and OTT distribution outlets. Mediology owns and operates India’s largest vernacular ad network Readwhere AdExchange. Readwhere AdExchange is also India’s largest Google Certified Channel Partner. The Readwhere AdExchange also works directly with brands and agencies on various […]
With impressions increasing nearly 60 per cent year over year, connected TV (CTV) advertising now accounts for nearly half of impressions served, according to the latest Video Benchmark Report from Extreme Reach (ER), the complete creative asset management solution for the ad industry. Based on Q1 2019 performance metrics from the company’s platform, AdBridge, and […]
TVSquared, a specialist in TV attribution, has released the findings of its 2019 UK Direct-to-Consumer (DTC) TV Advertising Performance report. Three quarters of UK viewers (75 per cent) have second screen devices nearby when watching TV, making TV a primary driver of digital activity for DTC brands. TVSquared’s report uncovers the TV buy elements that are driving response, […]
A study from Juniper Research forecasts that total spend on digital advertising will reach $520 billion (€456.3bn) by 2023; rising from $294 billion in 2019. This is an average annual growth of 15 per cent over the next 5 years; driven by the use of AI-based programmatic advertising to deliver highly targeted ads. Digital advertising […]
Since partnering with Comscore, a specialist in planning, transacting and evaluating media across platforms in January 2018, DISH Media has executed more than 100 cross-platform addressable advertising campaigns across DISH and Sling TV, using Comscore as currency. Comscore was one of the first third-party companies to offer services that measure addressable television impressions across all […]
Harris Poll and DoubleVerify, a provider of digital media measurement software and analytics have revealed the results of a new study showing that the majority of consumers online say it is important that a brand advertises on content that is safe, accurate and trustworthy. The research indicates that the majority of consumers online: are more […]