Advanced Television

Advertising

Research: Ad load, UX balance crucial for SVoDs

ScreenThink, MTM’s market intelligence insights tool for the TV and video industry, has published the findings of its latest research report which paints a picture of a changing landscape for SVoD services in the UK in the wake of multiple updates from the leading brands. In a climate where some SVoD services are experiencing user […]

March 19, 2024

Paramount+ to roll out ad tier in Canada, Australia

Paramount+, the SVoD service from Paramount, has announced launch timing and pricing for its international ad-supported subscription offering, the ‘Basic (with ads)’ plan. The plan will roll out in April in Canada and in June in Australia, priced at C$6.99 and A$6.99, respectively. The Paramount+ ‘Premium’ plan will also roll out in Europe, beginning with […]

March 19, 2024

Forecast: Linear ad market collapsing

MoffettNathanson predicts 2024 will be the year linear TV advertising model fails. “We had initial concerns about the early promises of a second-half 2023 recovery […] In all honesty, despite these concerns throughout the years, linear TV has ended up even worse than we expected,” writes Michael Nathanson. Nathanson has lowered his forecasts and he […]

March 19, 2024

Forecast: W Europe OTT revenues €44bn by 2029

Western European OTT TV episode and movie revenues will reach $48 billion (€44bn) in 2029, up from $31 billion in 2023, according to the Western Europe OTT TV & Video Forecasts report from analyst firm Digital TV Research. The UK will contribute $10 billion in 2029, Germany $9 billion, Italy $5 billion and France $7 […]

March 18, 2024

Addressable TV Initiative forms TP Vision, Vestel partnerships

The addressable TV Initiative (ATVI) has entered into partnership agreements with TV manufacturers TP Vision and Vestel. ATVI, a joint venture between RTL Deutschland and ProSiebenSat.1, aims to facilitate the introduction of addressable TV based on open standards such as HbbTV in the European market. TP Vision (Philips) and Vestel represent in aggregate about 30 […]

March 18, 2024

NBCU, LiveRamp, Google enable PAIR across CTV

In an effort to enable more effective marketing for its advertisers, as well as power engaging and personalised interactions for customers, NBCUniversal – working with LiveRamp – is implementing Google’s Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR), a solution that enables NBCU to privately reconcile their first-party data with marketers’ data, and personalise […]

March 15, 2024

Mediaocean, Magnite agree CTV, OLV partnership

Magnite, the independent sell-side advertising company, and Mediaocean, the mission-critical platform for omnichannel advertising, have announced an exclusive partnership to bring deeper automation and greater supply path efficiency to Mediaocean’s Prisma buyers for connected TV (CTV) and online video (OLV). This partnership enables Prisma users to activate streaming campaigns directly with premium video sellers through […]

March 14, 2024

JD Williams teams with Sky Media, C5 for new campaign

JD Williams, the inclusive fashion and homeware digital retail platform, has unveiled its new campaign in collaboration with Sky Media and Channel 5, in a deal negotiated by the7stars, to target its midlife audience. The partnership will use both JD Williams and Sky Media’s rich data capabilities to ensure the campaign is reaching the retail […]

March 14, 2024

Gracenote enhances programme availability data

Content solutions specialist Gracenote is helping TV providers optimise their user experiences by providing the most accurate, up-to-date and comprehensive datasets covering subscription video on-demand (SVoD) and linear (FAST) content availability. The Gracenote solutions pair TV, movie and sports programming availability data with normalised programme metadata to ensure that streaming aggregators, digital platforms and MVPDs […]

March 13, 2024

Samsung Ads joins ISBA’s Origin

Samsung Ads, the advertising division of Samsung Electronics, has joined Origin, the UK cross media measurement programme, as its founding CTV member. Origin is ISBA’s advertiser-backed programme, designed to create a blueprint for cross media measurement. It is part of a global initiative to capture the value of advertising in a constantly changing consumer environment. […]

March 13, 2024