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AI

Research: GenAI most important consumer trend

The 2024 Telecommunications Advertising Outlook Report from Mediaocean sheds light on current trends with data gathered from leading telecoms marketing professionals. The research crowns generative AI as the most critical consumer trend right now, with 64 per cent citing it as important, beating out Tiktok/social video (54 per cent), and CTV/streaming (54 per cent). Telecom […]

April 11, 2024

MPs call for copyright changes

Many successful musicians, actors and writers are struggling to make a living as a result of gaps in copyright protection, a lack of support for freelancers and unpredictable returns from music streaming, UK MPs have warned. A report, Creator remuneration, from the Culture, Media and Sport Committee of the House of Commons, highlights the precarious […]

April 10, 2024By Colin Mann

Survey: 50% of consumers can detect AI-generated content

A study has uncovered how consumers interact with AI vs human content in 2024. As more people start to use AI, consumer awareness of the tell-tale signs of content which is not human made is likely to increase. To put this to the test, Bynder ran a study to reveal how many people can tell when […]

April 9, 2024

Vevo, KERV CTV shoppable ad experiences

Music video network Vevo is partnering with AI-powered video analysis, performance and monetisation specialist KERV Interactive to bring new ad formats to Vevo’s global CTV portfolio. This partnership will include the Vevo TV app and 20 linear FAST (Free Ad-Supported Streaming TV) channels, spanning over 35 distribution partners worldwide. Advertisers on Vevo will now have […]

April 8, 2024

Could AI bring about an increase in personalised live streaming experiences?

Live streaming has taken the world by storm over the last decade, and now developers are working on ways to make it even better. Future technology like virtual reality is likely to make it even more immersive, and artificial intelligence could play a role in the rise of personalised live streaming experiences. Live streaming could […]

April 5, 2024

Research: Consumers embrace AI in smartphone market

Smartphone brands such as Samsung and Google that successfully market ‘halo’ artificial intelligence (AI) features in their devices can influence consumer behaviour. This is according to the latest Worldpanel ComTech study from Kantar, the marketing data and analytics company, which began tracking AI as a driver for smartphone purchasing across its global markets in February […]

April 4, 2024

Report: Social media spend set to skyrocket

Findings from the 2024 Retail Advertising Outlook Report from omnichannel advertising specialist Mediaocean reveals that paid social media spend for retail brands looks likely to skyrocket in 2024, with 72 per cent of respondents planning on increasing spend in this channel (highest). Retail ad spend will rise on a macro scale, with industry optimism reflected […]

April 3, 2024

Relo Metrics partners with British Basketball League

Relo Metrics (formerly GumGum Sports), the AI-powered sponsorship analytics platform for real-time data decisions, has announced a strategic partnership with the British Basketball League. As the League’s Official Brand Valuation Partner, Relo Metrics provides the League with real-time social media and broadcast sponsorship analytics until the end of the 2023/24 season to drive its commercial […]

April 2, 2024

Study: AI, Intelligent Devices to fuel economic growth

A White Paper from ARK Invest examines the economic impact of converging technologies and explores how five converging platforms are likely to define this technological era. The study goes back a few hundred years from the introduction of the steam engine, then the railroads, telegraph, photography and the bicycle as key enables for economic growth. […]

March 26, 2024By Chris Forrester

Veritone launches GenAI chat tool

Veritone, a specialist in designing human-centered AI solutions, has launched Ask Veri, a new conversational intelligence solution that empowers Veritone Digital Media Hub (DMH) users to extract actionable insights and execute dynamic workflows from their media archive data through a generative AI-enabled, chat-based tool. Ask Veri is an integrated solution on Veritone’s aiWARE platform, and […]

March 26, 2024