Advanced Television

Broadcast

Barb: Q3 UK SVoD subs dip; ad-tier take up continues

Barb, the audience measurement and television ratings organisation, has released data from its Establishment Survey showing that 20.5 million UK homes (69.5 per cent) had access to a SVoD service in Q3 2025. This is a slight dip from 20.6 million UK homes in Q2 2025. The service-level subscriptions data are as follows: Netflix: 17.6 […]

November 11, 2025

Amazon: “Prime Video ads reaching 315m+ viewers monthly”

Amazon announced at its annual unBoxed event in Nashville, Tennessee, that its Prime Video streaming service now has an average monthly ad-supported reach of more than 315 million viewers globally. This number represents an unduplicated average monthly active ad-supported audience across Original and licensed series and films, live sports and events, and free, ad-supported live […]

November 11, 2025By Nik Roseveare

ITVX hits 3bn streams in 2025

ITVX has surpassed 3 billion streams for the year to date. The figure was achieved more than three weeks earlier than in 2024, which ITV says is “testament to the accelerated growth of its streaming platform”. ITV added that its BVoD service has been the #1 commercial BVoD platform in the UK every single month […]

November 11, 2025

France: TV-streaming hybridisation driven by young audiences

The gradual integration of TV channels into streaming platforms has been changing the audiovisual landscape. According to the latest wave of the study Decrypt’Media, published by Havas Media Network and CSA Research, awareness remains low but streaming-TV convergence appears particularly appealing for young audiences. “Despite partnerships such as France Télévisions on [Prime Video] or the […]

November 11, 2025From Pascale Paoli-Lebailly in Paris

Report: 61% marketers plan to increase creator marketing in 2026

WARC has unveiled The Marketer’s Toolkit 2026, revealing five critical trends set to disrupt global marketing practices and reshape brand strategies in the year ahead. From the vanishing middle market and the creator investment gamble to the great escape, AI-driven zero-click journeys and shifting consumer milestones, the report provides marketers with insights to transform these […]

November 11, 2025

Data: Amazon’s Joy Ride tops 2025 Xmas ads

Emotional response data from System1’s Test Your Ad platform and Competitive Edge database shows that this year’s festive ad frontrunners are leaning into characters, consistency, and cultural nostalgia. 2025 is shaping up to be the most competitive and consistent Christmas yet, with early airers averaging a strong 4.6-Star Rating. Leading the pack is Amazon’s reprisal of […]

November 11, 2025

Kuwait’s FASTtelco, USA’s Frontier climb Netflix ISP Speed Index

In October 2025, 1 per cent of Internet Service Providers (ISPs) saw an increase of 0.4 Mbps, 67 per cent rose by 0.2 Mbps, 31 per cent stayed the same, and 1 per cent decreased by 0.2 Mbps on the Netflix ISP Speed Index –  a monthly update on which ISPs provide the best prime-time […]

November 11, 2025

Cartoon Classics FAST channels on Freeview

A new 24/7 family-friendly animation channel is now available to UK viewers, as Cartoon Classics — a FAST channel distributed by Global Distribution Services — officially launches on Freeview Channel 214. Produced by Senseof.Media, the channel offers a lineup of classic and contemporary animated programming to 18 million households across the UK. Global Distribution Services, together with […]

November 11, 2025

Virgin Media TV adds Inside Outside FAST channel

Virgin Media O2 has announced the launch of a new FAST channel, Inside Outside, available to all Virgin TV customers directly via their set-top box. Inside Outside covers all things food, home and garden – with a range of shows fronted by established faces including Gordon Ramsay, Paul Hollywood, Heston Blumenthal, Kevin McCloud, George Clarke […]

November 11, 2025

India: Dish TV collaborates with Amazon Prime

Dish TV has collaborated with Amazon Prime to bring Prime Lite benefits to its customers in India. This association spans Dish Group’s entire ecosystem — DTH services, Watcho streaming platform, VZY Smart TVs, and extensive ISP partner network, under which eligible Dish customers will have access to Prime Video’s entertainment library of Indian and international […]

November 11, 2025