Google has launched an equivalent of AdWords for YouTube’s online video formats TrueView. Advertisers can now create and manage video campaigns across YouTube and the Google Display Network using the same AdWords interface that is used for search, display and mobile ads. Google has launched the service to boost uptake of its interactive video ad […]
TidalTV, an online video advertising network and solutions provider, is now working with Roku, the Internet TV platform, to offer OTT video advertising as it continues to develop its strategy to leverage multi-screen, platform-agnostic advertising solutions. This new video platform expands TidalTV’s advanced targeting and optimisation offering, which previously included online and mobile capabilities. “In […]
Sky IQ, the customer intelligence arm of BSkyB, has unveiled a suite of Insight Marketing services created to help advertisers better understand how to manipulate consumer data. The move will see Sky IQ clients share data they hold on their customer base in return for in-depth insight into how to harness it for multi-channel campaigns. […]
The Internet TV advertising industry is set to grow at a compound annual growth rate of 42 per cent from 2011 to 2016, increasing in value from $54 million to $311 million according to Frost & Sullivan’s latest report on the Australian Online Video Market, written in association with media and technology company, The Video […]
Channel 4 has a new line-up of interactive video ad formats aimed at forging closer relationships between its viewers and advertisers. The broadcaster has released four formats – Ad Bloom, Ad Interact, Ad Pop and Ad Social – to complement its existing ad-selector format Ad Elect. Each of the formats features different ways for viewers […]
A new advertising campaign by Turner Broadcasting aims to tell customers how to use TV Everywhere.. In a series of commercials that will start appearing on the TNT and TBS cable channels, Turner stars like Conan O’Brien will be employed to explain the concept of TV Everywhere, which has been championed by Turner’s parent, Time […]
Collective, a full service provider of media and technology solutions for display and video advertising, and Rentrak, a specialist in multi-screen media measurement, have announced the launch of TV Accelerator. They say TV Accelerator is an online advertising capability that enables advertisers to target audiences that viewed their TV advertising with online display and video […]
CTV Advertising has begun an intensive research project into the psychological and sociological factors affecting user experiences and wide-spread implications of interactive television and TV Apps. The firm’s goals are not just to discover new ways to create higher level brand engagement, but also to establish best practices for content producers and broadcasters to affect […]
Major research groups GfK MRI and Nielsen have each acquired 25 per cent of Media Behavior Institute, which plans to launch a cross-media research service called USA TouchPoints. USA TouchPoints will give advertisers new information about consumer media use, including where they are, who they’re with and the moods and emotions they’re experiencing. The programme […]
Rovi Corporation has confirmed that Twentieth Century Fox and Channel 4, along with OMD, the media agency for Channel 4, have teamed with Rovi to run advertising campaigns on HDTVs, Blu-ray Disc players and other Internet-connected devices. The brands will use Rovi advanced advertising technologies to deploy interactive capabilities, such as in-depth multimedia graphics and […]