Home » Archives by category » Broadcast » Advertising » Ads (Page 2)

Netflix tests ads for original content

Streaming giant Netflix is testing video adverts between episodes to promote its original content. Users have reported seeing ads for its stand-up specials as well as the latest season of Better…

Spain: Vodafone ‘Movistar abusing football rights’

Vodafone Spain has submitted a complaint to regulator CNMC against Movistar over alleged breaches of competition rules in its football pay-TV offers. Vodafone has asked the CNMC to step-in and…

UK: CMA probes celebrity social media endorsements

The Competition and Markets Authority (CMA) has launched an investigation into whether celebrities are making it clear when they are paid to endorse a product on social media. The CMA…

comScore, Inscape smart TV data partnership

comScore, a partner for planning, transacting, and evaluating media across platforms, has announced a partnership with Inscape, the largest single source provider of opt-in automatic content recognition (ACR) TV viewing…

Research: World Cup boosts loyalty to betting companies

Research: World Cup boosts loyalty to betting companies

Ahead of Friday’s opening fixture between Manchester United and Leicester City, new research by 4C Insights highlights the success betting companies had in building close affinities with fans during the…

Study: Social is new TV for youngsters

Study: Social is new TV for youngsters

Social is the definitive source for video and serves as the primary portal to the web for younger audiences, according to the State of Social Video study from video creation…

Sky, C4 F1 sponsor logo problems

Sky, C4 F1 sponsor logo problems

Broadcasters Sky and Channel 4, which have rights to cover Formula 1 in  the UK, have been investigated by regulator Ofcom following coverage of the Singapore Grand Prix in September…

US broadcast adspend declines, but digital surging

At the close of the second fiscal quarter in the US and in the ramp up to the 2018 Midterm Elections, a report from Matrix Solutions shows that the US…

Media brands join Comscore beta programme

comScore, a partner for planning, transacting, and evaluating media across platforms, has announced a pilot programme for its newest solution aimed to solve the need for sophisticated cross-platform video advertising…

UK adspend grows 5.9% in Q1

The latest Advertising Association/WARC Expenditure Report has found that total UK adspend grew 5.9 per cent to £5.7 billion (€6.3bn) in Q1 2018, 1.3 percentage points ahead of forecast. Despite the…