Report: Connected TV video ads outperform other platforms
Extreme Reach, the complete creative asset management platform for the ad industry, has released its Q3 2018 Video Advertising Benchmarks based on metrics from its third-party video ad server. The report…
Report: Linear TV continues decline
GroupM, WPP’s media investment group, has released its second annual State of Video report offering intelligence on consumer video consumption, advertising platforms and demand. The report is co-authored by GroupM’s…
Analyst: TV to represent 80% of video ad spend
The majority of budgets geared towards brand awareness continue to prioritise linear television over online video, all the more as multi-screen access and OTT distribution help traditional broadcasters reach new…
Study: Mobile video interactive shoppable ads drive brand relationships
Mobile video interactive shoppable ads are effective at capturing user attention and driving brand lift, according to The Interactive Ad Effect: CTAs in Mobile Video Shoppable Ads, a study from the…
SpotX, Syncbak drive local broadcast revenue growth
Video advertising and monetisation platform SpotX has inked a deal with Syncbak, a company that created the technology that powers live OTT, to increase revenue for local broadcasters. As a…
Facebook sued over inflated video figures
Facebook was fully aware of inaccuracies in the way it measured how many users viewed video on its platform for a much longer than it has previously admitted, new court…
Mobile ad-spend to surpass all traditional media combined
This year, mobile will surpass TV ad spending by more than $6 billion (€5.18bn), according to the latest ad spending forecast from eMarketer. By 2020, the channel will…
Mobile ad-spend growth to slow
The strong growth in mobile advertising expenditure enjoyed by mobile publishers is set to slow significantly over the next five-years according to a report from Strategy Analytics. After growing over…
Roku boost for OTT advertising measurement
Streaming platform and device specialist Roku has unveiled a Measurement Partner Program designed to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform…
DPP: Future of video ads depends on collaboration
The Digital Production Partnership (DPP), the media industry’s international business network, released a new report to its Members today about discussions held by 20 senior leaders at IBC (International Broadcasting…