‘Second screening’ makes ads more effective
Research by media agency MediaCom and technology company ViewersLogic shows that viewers are much more likely to follow up on a TV advert when simultaneously using their phone or tablet…
Study: YouView users mix different viewing patterns
UK hybrid digital TV platform YouView has revealed data on how the nation is watching its favourite TV programmes, with analysis suggesting that the vast majority of viewers watch the…
Cisco pulls YouTube ads
US network technology giant Cisco has pulled all its advertising from Google’s YouTube platforms for “brand safety”. In a blog post, Cisco Chief Marketing Officer Karen Walker said: “At Cisco,…
SpotX expands partnership with zvelo
SpotX, the global video advertising and monetisation platform, is increasing brand safety vetting through identification and categorisation of fake news sources by integrating new advances from zvelo – one of…
eMarketer: “Broadcast TV targeting remains minimal”
In recent years, TV networks have started to position ad inventory more like digital: highly targeted and performance accountable. But advanced targeting inventory likely “accounts for 3 per cent or…
Report: Time with online media to surpass linear TV
According to the State of Digital report from GroupM, the media investment group of WPP, offering intelligence on consumer media consumption and advertising investment trends worldwide, time spent with online…
59% of advertisers’ digital budgets allocated to video
Fifty-nine per cent of marketers’ digital advertising budgets are currently allocated to digital video, a consistent climb in share since 2016, according to the Digital Content NewFronts: 2018 Video Ad…
Kantar Media calls for standardised ad measurement
Kantar Media, a global player in media intelligence, has published the second iteration of its annual DIMENSION report. The study reveals that while consumer attitudes towards advertising have stayed consistent…
SpotX adds Nielsen OTT data To CTV ad analysis
SpotX, the global video advertising and monetisation platform, has announced it will be leveraging total and incremental campaign reach reporting that offers demographic breakouts based on Nielsen’s audience data for…
YouTube rolling out ad services to TV
YouTube is promising advertisers new ways to reach people watching YouTube on TV screens — as well as targeting YouTube ads to cord-cutters and consumers who don’t watch a lot…