Research: Multi-screeners present opportunities for advertisers
As brands and retailers begin to focus on executing their advertising strategy for the coming year, YouGov believes it is important to know that large shares of people across the…
UK unit to oversee tech giants’ platforms
Tech giants will be subject to a new regime to give UK consumers more choice and control over their data, help small businesses thrive, and ensure news outlets are not…
Sainsbury’s tops Christmas ad rankings
UK supermarket chain Sainsbury’s has decisively taken the top spot in omnichannel advertising platform Mediaocean’s fourth annual Top 10 Christmas Ad Rankings, while Amazon and Lego broke into the top…
Channel 4 unveils Future4 digital-first strategy
Alex Mahon, Chief Executive of UK PSB Channel 4, has unveiled a new five-year strategy for the business, Future4 – which will accelerate its pivot to digital and significantly increase…
Samsung Ads extends European programmatic offering
Advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory programmatically via their preferred Demand Side Platform (DSP), with direct access to Samsung’s proprietary audience segments…
Study: 70% UK marketers to spend more on advanced TV ads
FreeWheel, a Comcast company, and provider of video advertising software, has revealed that 70 per cent of UK marketers surveyed expect advanced TV ad spend to increase in the next…
Is social video the future of retail marketing?
Superdrug, the UK’s second largest health and beauty retailer, has invested heavily in its digital strategy, moving many aspects of its marketing to digital channels during 2020. This has included…
Nielsen adds addressable measurement
Measurement and data analytics company Nielsen is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set-top…
Forecast: Video entertainment adspend to stabilise
Zenith forecasts video entertainment advertising will shrink by just 0.2 per cent in 2020 across ten key markets this year, according to its Business Intelligence – Video Entertainment report. Video…
Forecast: UK adspend slower 2021 recovery
Figures from the latest Advertising Association/WARC Expenditure Report forecast slower growth in 2021 than previously expected, with any gains made in 2021 unlikely to offset this year’s losses, meaning the…
Study: 41% US says TV ads will help decide Xmas purchases
Video advertising platforms Unruly and Tremor Video have released the results of a joint study that explores consumer attitudes, expectations and plans ahead of the 2020 holiday season. Unruly and Tremor Video, which…
Report: Global advertisers show guarded optimism
Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to WFA’s latest Crisis Response…
Report: Addressable ads drive consumer engagement
Research from addressable TV provider Finecast suggest that consumers are more likely to engage with relevant TV ads. The Thinking Inside the Box study into TV viewing habits and addressable…
Research: Soaring online viewing drives ad opportunities
Findings from digital media measurement, data and analytics software platform DoubleVerify reveal that a shift to contextually-relevant advertising can unlock the opportunity presented by skyrocketing content consumption online The company’s…
Study: Brand experience boost for advertisers
Findings from a study released by strategic investment and media intelligence firm MAGNA, streaming platform and device specialist Roku and consulting service IPG Media Lab demonstrate how marketers can use…
Custom contextual targeting beta launch from DoubleVerify
Digital media measurement, data and analytics software platform DoubleVerify has confirmed the beta launch of its custom contextual targeting solution. The solution lets advertisers execute contextual targeting within their campaigns…