Home » Archives by category » Broadcast » Advertising » Ads (Page 2)

DVB plans Targeted Advertising spec

Digital television standards body DVB is working on a specification to enable broadcasters to offer Targeted Advertising, with a view to having it operational in 2020. Speaking at the Future…

Study: TAG certification cuts ad fraud by 83%

According to the Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, the use of TAG Certified distribution channels for digital…

Research: Emotive ads get better sales

Research: Emotive ads get better sales

TV advertisements that generate strong emotional reactions deliver a stronger sales impact, a new study by marketing science academic Professor Karen Nelson-Field has found. The study,…

UK broadcasters launch The Big TV Festival

UK commercial broadcasters Channel 4, ITV and Sky are joining forces to launch The Big TV Festival, an unprecedented collaboration between the broadcasters. Co-produced with Thinkbox, the marketing body for…

Research: Mobile 2nd-largest ad medium

Research: Mobile 2nd-largest ad medium

Mobile adspend across all formats is expected to reach $98.3 billion (€82.9bn) in 2017, representing almost a quarter (23 per cent) of worldwide advertising expenditure, according to new analysis from…

Innovid survey: Video marketing expectations for 2018

Innovid, the video marketing platform, has released a report, Where are Brand Marketers Taking Their Video Strategy in 2018?, which presents the results of a survey completed by 140 marketing decision-makers…

Study: TV ads 71% of advertising-generated profit

Study: TV ads 71% of advertising-generated profit

After a decade of change in advertising with the emergence of many new forms of advertising competing for investment, a study has for the first time quantified the total profit…

C4 joins European digital ad venture

UK commercial broadcaster Channel 4 has teamed up with three European broadcasters to book pan-European advertising campaigns, allowing it to take on digital ad giants Facebook and Google. The so…

56% OTT viewers talk about products they see

56% OTT viewers talk about products they see

The Interactive Advertising Bureau (IAB) has released The OTT Co-Viewing Experience: 2017, a study revealing that 56 per cent of those co-viewing on OTT say that they regularly talk about…

Australia: Millennials feel poorly represented in ads

Australia: Millennials feel poorly represented in ads

Millennials and baby boomers in Australia feel they are represented better by the media than by advertising, according to YouGov Omnibus research. The online survey comparing the opinions of respondents…