Report: Ads on Netflix “strategically pertinent”
Netflix fell short of its quarterly membership target, with subscribers increasing by 2.7 million last week, rather than the five million forecasted – which led to a 11 per cent…
Report: Premium video grows as it becomes more addressable & data-driven
FreeWheel, a Comcast company and advertising management solution, has announced the launch of its Q1 2019 Video Marketplace Report, which shows a rise in targeted and addressable advertising as publishers…
Spain: 6% fall in TV advertising
Spain’s TV ad market is experiencing tough times with a sharp decline of 6 per cent in the first half of the year, according to the i2p report from consultancy…
beoutQ runs promos for Premier League
beoutQ, the TV piracy operation that has allegedly stolen legitimate broadcast rights to most high-profile sports over the Middle East, is running on-air promotional ads ahead of the opening games…
Zenith: Brands shying away from Internet advertising
The Internet looks set to lose its lead as the fastest-growing sector of the global advertising market for the first time in two decades, as brands seeking risk-free space to…
Survey: ‘Ad spend growth expected’
Over 100 CEOs and senior executives from surveyed egta members – leading TV and radio sales houses across Europe and beyond – expect growth in ad spend for both Total…
SCN delivers digital ads to UK FTA audience
Sports Channel Network (SCN), the UK based Free to Air OTT channel, has become the first sport channel to deliver digital advertising to a free to air broadcast audience using…
Report: Advertisers out gun Cricket WC sponsors
Insights from marketing technology company, 4C Insights, reveal that Nissan tops the TV ad rankings for the month leading into the Cricket World Cup, but alcohol brand Thatchers is the…
Sky Media rolls out Analytics for addressable TV
Sky Media has commenced rolling out Sky Analytics to both media agencies and advertisers, opening-up direct access to plan, report and evaluate elements of their TV campaigns for the first…
The Q India, Mediology ad sales partnership
QYOU Media has partnered with Mediology to drive ad sales for The Q India across its various mobile and OTT distribution outlets. Mediology owns and operates India’s largest vernacular ad…
Report: 49% video ad impressions go to Connected TV
With impressions increasing nearly 60 per cent year over year, connected TV (CTV) advertising now accounts for nearly half of impressions served, according to the latest Video Benchmark Report from…
Report: 30s TV ads best performing in UK market
TVSquared, a specialist in TV attribution, has released the findings of its 2019 UK Direct-to-Consumer (DTC) TV Advertising Performance report. Three quarters of UK viewers (75 per cent) have second screen devices nearby…
Forecast: Digital ad-spend to reach $520bn by 2023
A study from Juniper Research forecasts that total spend on digital advertising will reach $520 billion (€456.3bn) by 2023; rising from $294 billion in 2019. This is an average annual…
Study: Consumers hold brands responsible for questionable content
Harris Poll and DoubleVerify, a provider of digital media measurement software and analytics have revealed the results of a new study showing that the majority of consumers online say it…
PwC: Kids digital ad market worth $1.7bn by 2021
In 2017, PwC released its Kids Digital Media Report, which estimated that the value of the global kids digital advertising market would hit $1.2 billon (€1bn) by 2021. Now yhey…