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Sky Media hits 10,000 targeted-ad campaigns

Sky Media has successfully broadcast the 10,000th ad campaign using its TV offering, Sky AdSmart, which launched in 2014 and gives advertisers the ability to target TV ad campaigns to…

Study: VR ads deliver memorable brand experiences

YuMe, a partner for video advertising, in partnership with Isobar, a global digital agency; RLTY CHK, an immersive entertainment studio; and RetinadVR, an immersive media analytics platform, have released the…

Study: Consumers spend more time with interactive ads

MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, its creative technology arm, partnered with Tremor Video DSP for a scientific media trial that explored…

Streamed ads ‘less annoying than broadcast’

A study claims online viewers accept advertising more and that advertisers are seeing a better response to their commercials. Telaria (formerly Tremor Media) looked at five countries, including the US,…

Study: Anti-piracy efforts halve pirate ad revenue

Study: Anti-piracy efforts halve pirate ad revenue

A new study, Measuring Digital Advertising Revenue to Infringing Sites, from The Trustworthy Accountability Group (TAG) – an advertising industry initiative to fight criminal activity in the digital advertising supply…

FreeWheel: Ad views in premium video increases

FreeWheel, the video advertising management solution, has released its Q2 2017 Video Monetisation Report (VMR), revealing that the growth of premium video is continuing apace across all devices and platforms,…

Intertrust, Bitmovin secure media player partnership

Computing products and services specialist Intertrust Technologies Corporation and video infrastructure provider Bitmovin have agreed a strategic partnership centred around Intertrust’s ExpressPlay media monetisation and content protection platforms. Together, Intertrust’s…

YouGov: “TV advertising healthy despite SVoD”

YouGov: “TV advertising healthy despite SVoD”

Traditional television and TV advertising is still alive and kicking – even among those that exclusively use SVoD services such as Amazon and Netflix, research from YouGov suggests. The Broadcast…

GroupM launches Finecast addressable ad unit

GroupM, the media investment arm of multinational advertising and public relations company WPP, has launched Finecast, a company aiming to deliver digital-like precision and accountability to advertising on television. With TV…

Ad fraud to cost advertisers $19bn in 2018

A report from Juniper Research has found that advertisers will lose an estimated $19 billion (€16.12bn) to fraudulent activities next year, equivalent to $51 million per day. This figure, representing…