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Survey: US viewers accept ads near controversial news

Despite graphic violence in news coverage of the war in Ukraine and other controversial topics in the news, US consumers broadly believe that all news content is appropriate for ads, according to the 2022 TAG/BSI US Consumer Brand Safety Survey, conducted by the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI). Only one in […]

October 28, 2022

Nov 3 launch for Netflix ad tier; industry analysis

Netflix has revealed further details of its lower-priced, ad-supported plan. In a Blog post, Greg Peters, Chief Operating Officer and Chief Product Officer, said the company is “excited” to launch Basic with Ads — its ad-supported plan — in November. The plan will cost £4.99 a month in the UK and launch on November 3rd […]

October 14, 2022By Colin Mann

Study: Media professionals overestimate public’s SVoD viewing

It’s been a decade since UK commercial TV marketing body Thinkbox’s first Ad Nation study exploring the differences in media consumption and perception between those who work in media and the average person in the UK. Back then – and again in an update in 2016 – Thinkbox discovered a chasm between the media consumption […]

September 22, 2022

OneFootball chooses NPAW’s ad analytics

OneFootball, the football media platform, has chosen video business intelligence specialist NPAW as its advertising analytics provider to monitor and optimise its ad strategy and experience. The football media platform is leveraging the advanced analytics capabilities of the NPAW Suite’s Ads module to track ad performance and consumption at the end-user level. NPAW Ads provides […]

September 13, 2022

Study: VoD users increasingly accepting ads

The Q2 2022 wave of Hub Entertainment Research’s TV Advertising: Fact vs. Fiction study reveals strong satisfaction with ad-supported streaming TV platforms. Key findings from this year’s study: 1) The number of consumers using an ad-free streaming platform has increased impressively over the past several years. In Q2 2022, 55 per cent of consumers say […]

August 17, 2022

Ofcom consults on TV advertising rules

UK media regulator Ofcom is seeking evidence to help determine whether there is a need to reform rules that restrict the amount of advertising shown on public service broadcasters’ TV channels. All UK broadcasters are subject to restrictions on the quantity and scheduling of advertising on their channels. But under rules introduced over 30 years […]

July 15, 2022By Colin Mann

Study: Native environment video ads outperform social media

Open web recommendation specialist Taboola has revealed the findings of an independent Multichannel Brand Impact study from data, insights and consulting company Kantar which measured the effectiveness of video advertising within native environments against other environments, as it relates to helping reach brand impact goals. Key findings include: Native video ads in the open web […]

June 29, 2022

Roku, Walmart form commerce partnership

Walmart, the US retail chain, and Roku have announced a partnership to make TV streaming the next e-commerce shopping destination. Walmart will be the exclusive retailer to enable streamers to purchase featured products fulfilled by Walmart directly on Roku. The new experience offers product discovery with a seamless checkout experience, enabling purchase directly at the […]

June 17, 2022

Report: Concerns over digital audio ad fraud

Integral Ad Science (IAS), a global player in digital media quality, has released its 2022 Amplifying Media Quality in Digital Audio Report. In partnership with YouGov, a global public opinion and data company, IAS surveyed US digital media experts  — including publishers, ad buyers, and adtech experts — on their expectations for digital advertising in […]

June 17, 2022

Forecast: Ad market set for 8% growth in 2022

Global advertising expenditure is forecast to grow 8 per cent in 2022, according to RoI agency Zenith’s latest Advertising Expenditure Forecasts report. This represents a minor downgrade from the 9.1 per cent growth rate Zenith published in December 2021. Growth will be supported by the Winter Olympics, mid-term US elections and the football World Cup, […]

June 8, 2022