Amazon has revealed it is experimenting with personalised video adverts. The clips feature images and text about products the online retailer has detected its users has shown interest in. Amazon regularly displays customised static ads on third-party sites, but the videos have the potential to be more eye-catching and appear in more places. “This is […]
TiVo Research, the cross-media research, measurement and analytics company and Cadent, a provider of media, advertising technology and data solutions for the pay-TV industry, have created an enhanced TV targeting solution for advertisers. The new offering enables marketers to go beyond age and gender to reach specific audiences, in an anonymous, privacy-protected manner. Using anonymised, […]
UK advertising is set to see the seventh successive year of recovery and the nation will remain one of the fastest-growing media markets in 2016 with +6.3 per cent increase in spending taking the industry to a predicted investment of £17.3 billion (€22.5bn), according to the latest media and marketing forecast figures from GroupM, the […]
Globally, media owner advertising revenues will grow by +5.4 per cent in 2016, to $480 billion, and by 3.1 per cent in 2017, acording to MAGNA Intelligence. That compares with +4.8 per cent and +3.2 per cent in the December 2015 forecast. This year’s events (US elections, UEFA Euro 2016 , Summer Olympics in Brazil, […]
FreeWheel has released its Q1 2016 Video Monetisation Report. The research is based on the largest dataset available on the usage and monetisation of professional, rights-managed video content and incorporated data from over 160 billion annual video views and includes insight into global online premium video consumption habits and patterns. Key highlights include: – Continued […]
The first ever live 24 hour advert featuring live sport will premier during this year’s Le Mans 24 Hours following the announcement of a new partnership between Ford, the automotive and mobility company, and sports broadcaster Eurosport. The live ad will celebrate the 50th anniversary of Ford’s historic 1-2-3 finish at Le Mans. At the […]
Tesco Mobile is offering its customers £3 (€3.8) off their monthly bill if they download an Android app that will deliver extra ads to their smartphone. Customers who sign up to the Tesco Mobile Xtras programme will see an extra full-screen ad roughly every third time they unlock their phone. The company is also giving […]
Figures published as part of the Committee of Advertising Practice’s (CAP’s) annual report show the changing landscape of advertising regulation continues to be dominated by online ads, with the number of internet cases standing at over double those of the second most prolific medium, TV (8,633 compared to 3,920). Meanwhile, the mass-viewing nature of TV ensured […]
IHS, in collaboration with IAB Europe, has published findings from its annual European online advertising report, AdEx Benchmark. “The top three markets still account for the lion’s share of the European online advertising market,” said Eleni Marouli, principal analyst at IHS Technology. “But what is notable is the gap between the UK, Germany and France.” […]
With exactly one month to go until England and Wales’ opening matches at Euro 2016, research reveals the huge degree to which people will be second-screening during matches to enhance their experience of the tournament Two-thirds of Britons who will watch the 2016 European Football Championships live on TV will use an Internet-connected device at […]