With exactly one month to go until England and Wales’ opening matches at Euro 2016, research reveals the huge degree to which people will be second-screening during matches to enhance their experience of the tournament Two-thirds of Britons who will watch the 2016 European Football Championships live on TV will use an Internet-connected device at […]
In a move that strengthens its programmatic video capabilities, FreeWheel, a Comcast Platform Services company and provider of premium video ad management solutions for the world’s largest media and entertainment companies, is to acquire StickyADS.tv, a leading video supply-side platform (SSP) that offers premium publishers software to build, run and operate their own private exchange. […]
From October, broadband providers in the UK must make sure adverts for their products are very clear about costs and contract lengths, the Advertising Standards Authority (ASA) has ruled. ASA research suggests many people find it difficult to make sense of current adverts. More than 80 per cent were unable to calculate the total cost […]
Advertisers and media buyers have made a 114 per cent increase in investments in original digital video programming over the past two years, according to the third annual Digital Content NewFronts: Video Ad Spend Study. This survey of 360 marketing and media buying professionals was conducted by Advertiser Perceptions and released by the Interactive Advertising […]
Sky has announced its first ever global advertising partnership as it continues to take advantage of the growth opportunities created by the successful acquisition of Sky Deutschland and Sky Italia. The new agreement with DHL, the world’s largest logistics company, is the first major deal agreed by Sky Media, the advertising sales division of Sky, […]
The UK ad market grew 7.5 per cent to £20.1 billion (€25.9bn) last year, the fastest rate of growth seen since the end of the advertising recession in 2010, according to a report by the Advertising Association/Warc expenditure. It was a solid year for TV advertising, which rose 7.3 per cent to £5.2 billion, with […]
Peter Mensch, the manager of rock bands including Muse, Metallica and Red Hot Chili Peppers, says YouTube is killing the record industry. “YouTube, they’re the devil,” he told a BBC Radio 4 documentary on the music business. “We don’t get paid at all.” He said the site’s business model, in which artists make money by […]
Google says advertisers should massively increase the amount they spend on YouTube ads as they are ‘more effective than TV ads’. Matt Brittin, Google’s senior European represenative, says a report analysing campaigns across eight countries shows that in 80 per cent of cases YouTube ads were far more effective than TV ads in driving sales. […]
The Interactive Advertising Bureau (IAB) has released “Multiscreen Video Best Practices,” a research report created in partnership with Millward Brown Digital and Tremor Video, showing that 10-second mobile video ads have greater brand appeal and persuasion potential for Millennial audiences. In comparison, 30-second spots outrank their shorter brethren in those same categories among consumers age […]
Vox Media and NBCUniversal have co-launched ‘Concert’, a content and audience inventory available to advertisers. Concert is the first major partnership initiative following NBCUniversal’s strategic investment in Vox Media in August 2015. Concert gives brand marketers the ability to reach a high value audience of more than 150 million people across Vox Media’s eight properties […]