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VideoHub integrates Nielsen Online Campaign Ratings

VideoHub, a division of Tremor Video, and Nielsen, a global information and measurement company, have announced an alliance giving VideoHub customers access to Nielsen Online Campaign Rating gross rating points…

Interactive ads lift awareness and purchase intent

Canoe Ventures, the advanced television joint venture of the leading cable companies in the US, has released a white paper featuring the aggregate results from a series of brand-research studies…

Viewers OK with personalised ads

Viewers OK with personalised ads

Parks Associates reports consumer comfort with personalised advertisements is increasing, with 45 per cent of US broadband households comfortable seeing ads based on their TV-viewing habits and product/service preferences. The…

Portugal: Abolish ads on RTP, close RTP News

Portugal: Abolish ads on RTP, close RTP News

The Portuguese Government intends to abolish advertising on the remaining TV channel of public broadcaster RTP, after selling one of its two terrestrial channels, which is expected to occur by…

Freesat sponsorship with Channel 5

Freesat sponsorship with Channel 5

UK’s Freesat and Channel 5 have confirmed a marketing partnership, which will see Freesat sponsoring Charley Boorman’s Extreme Frontiers, beginning on November 28th. The deal represents Freesat’s first programme sponsorship…

TubeMogul selling real-time ads on connected TVs

TubeMogul, a real-time media buying platform for video advertising, has gone live with new partnerships that enable clients to seamlessly buy targeted video ads on connected TV applications. These applications…

Playboy TV hit with £110,000 fine

Playboy TV hit with £110,000 fine

A channel owned by Playboy TV has been fined a total of £60,000 for “serious” breaches of UK television regulations by Ofcom. Other Playboy-owned channels were fined a total of…

X Factor advertisers seek discounts

X Factor advertisers seek discounts

The X Factor final is the biggest weekend of the year for TV advertising – but with audiences down since last year, advertisers are challenging ITV’s right to demand exorbitant…

VoD advertising works

VoD advertising works

Advertising in VoD programming offers specific advantages for brand marketers to effectively engage consumers, according to the Phase II study of the Advanced Advertising Media Project (AAMP) – a US…

Freesat commences new ad campaign

Freesat commences new ad campaign

Freesat, the free satellite TV service, is launching its new advertising campaign: “Freesat. Satellite TV made easy.” Set to launch during I’m A Celebrity…Get Me Out Of Here on Monday…