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TV ads lead to 33% of Facebook brand interactions

Research from GroupM, commissioned by Thinkbox, has revealed different media channels’ effects on driving response and TV advertising’s evolving and often hidden role. Types of advertising response measured in the study – called ‘TV Response: new rules, new roles’ – were via e-commerce, bricks and mortar and telephone. The study identified the additional consumer response […]

November 5, 2015

DISH sells TV spots on automated ‘impression market’

DISH Media Sales – the unit that provides advertising sales for pay-TV provider DISH Network – has turned on the pay-TV industry’s first impression-by-impression programmatic marketplace for linear television. DISH Media Sales’ proprietary supply-side platform is designed to seamlessly integrate with the existing digital ecosystem, allowing for 360-degree consumer reach across viewing experiences. The marketplace […]

October 26, 2015

TiVo to make TV ratings data free for all

TiVo Research, a subsidiary of TiVo, in a spread in advertising trade publication Ad Age Magazine, has congratulated Rentrak and comScore on their new merger, wishing the new company ‘lots of luck’ in taking on Nielsen when it comes to ratings. It was also announced that to celebrate that merger, TiVo Research will be giving […]

October 26, 2015

Bloomberg unveils ad tech tools

Bloomberg Media has announced a range of ad tech tools, designed to provide commercial partners in EMEA with a best-in-class technology suite to reach a high-value audience with the right content in the smartest and most effective way yet. These tools will enhance the commercial offering from Bloomberg Media for advertisers seeking to access an […]

October 21, 2015

Sky AdVance to deliver connected ad campaign

Sky Media, the advertising sales division of Sky, has launched Sky AdVance, designed to allow advertisers to connect journeys across screens so that audiences see the right ad, at the right time, in the right sequence and on the right screen. According to Sky Media, until now, multi-platform campaigns have been more integrated in conception […]

October 21, 2015

NinthDecimal, TiVo measurement partnership

Mobile audience intelligence company NinthDecimal has launched LCI TV in partnership with TiVo Research, a subsidiary of TiVo. Through the integration of TiVo Research’s TV viewership data and NinthDecimal’s mobile audience intelligence and location data, the partner solution establishes whether exposure to a TV commercial correlates to incremental foot traffic to a brand’s physical location, […]

October 16, 2015

Multiscreen users less receptive to digital ads

Multiscreen users spend the same amount of time viewing video on TV as they do on digital platforms, yet remain less receptive to digital ads, according to a report from Millward Brown that examines video use and creative response across screens and the impact for marketers. The study analysed multiscreen use and behaviour among more […]

October 14, 2015

Pre-roll ads on Twitter vids

Twitter users will have to watch pre-roll advertising on videos in tweets, thanks to Twitter’s new Amplify service on the social media platform. Amplify will insert advertising into relevant videos based on categories chosen by the advertiser. It has similarities to the model used by YouTube, which offers payment to YouTubers for featuring short ads […]

October 12, 2015

8 in 10 advertisers now use advanced TV

The majority of advertisers (78 per cent) have already leveraged some form of advanced TV in their marketing efforts, according to the findings of Advanced TV: Ad Buyer Perceptions, a survey of 255 brand and agency decision-makers published by the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence. The survey, conducted by […]

October 9, 2015

Videology partners with Yahoo Japan

Yahoo Japan and advertising technology provider, Videology, have announced the completion of a technology migration for the entirety of Yahoo Japan’s In-stream Online Video inventory. The move to Videology’s technology stack will strengthen Yahoo Japan ‘s ability to offer the Japanese digital advertising market guaranteed reserved buying, robust forecasting, and introduce to this market TV-like […]

October 8, 2015