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Ad spending slips; TV still top

Advertising spending decreased during the second quarter, a reversal of positive spend during Q1, according to a STRATA quarterly survey of major advertising agencies. However, continued investment and interest in…

Aussie subscription TV ad revenues up 7%

Petra Buchanan, Chief Executive Officer, Australian Subscription Television and Radio Association (ASTRA) has revealed that advertising revenues for subscription television grew by 7.4 per cent from financial years 2010 to…

Advertisers abandon TV for Facebook

Advertisers abandon TV for Facebook

The cost of placing ads on Facebook is rising rapidly as more big brands begin to move their television and print spending on advertising onto the world’s largest social network,…

YouTube and Heineken targeted ad partnership

YouTube and Heineken targeted ad partnership

Brewer Heineken has signed a multimillion-euro advertising contract with Google to target consumers in Western Europe, the US and emerging markets. “The deal with Google will mainly focus on distributing…

70% have watched catch up TV

UK analysts at YouGov have published a consumer survey on the UK’s TV viewing habits and attitudes.  Although ownership of Internet connected TVs is currently low, there is clearly a…

YuMe enters European market

YuMe enters European market

YuMe, the relevant video advertising technology company, has confirmed the launch of YuMe Europe with its first office in London, and the acquisition of Appealing Media, the premium mobile video…

Research: Ad-supported content discovery worth $2.4bn by 2015

Web-enabled devices have become a key growth segment for the global consumer electronics industry. So-called “smart” devices connected to the Internet create opportunities for advertisers to catch consumer attention while…

SeaChange, This Technology deliver joint ad solution

SeaChange International has expanded its range of multi-screen advertising capabilities with the announcement of a joint solution with This Technology, a provider of software solutions for advertising insertion. The joint…

Cadbury all platform deal with ITV

Cadbury all platform deal with ITV

Cadbury is partnering with ITV for a cross-platform sponsorship of gameshow Minute To Win it. The partnership will include ITV2 branding on Spots v Stripes digital activities and at events,…

UKTV product placement deal

UKTV product placement deal

UKTV, owner of channels including Gold and Dave, has made its first product placement deal in a multi-layered package with the owner of Friends Reunited that includes co-funding a new…