Digital Element, a provider of IP geolocation technology, has announced that global contextual advertising agency, AdBlueDigital, has deployed its NetAcuity Edge hyperlocal IP geolocation technology to improve ad targeting accuracy. AdBlueDigital’s advertising technology delivers contextually relevant advertising for over 10,000 premium publishers, reaching more than 20 million unique users daily and driving 60 million impressions […]

Videology, the advertising technology platforms, has found marketers in the UK marketers are increasingly embracing more sophisticated methods of targeting and execution. Examination of Videology’s platform in the fourth quarter has revealed 53 per cent of all ads run were served using advanced targeting – a 66 per cent rise on the same period in […]

Research suggests that TV commercials with a high energy feel (e.g. featuring upbeat, enthusiastic spokespeople) can have less of an impact when placed in serious TV dramas, which are increasingly becoming more popular and now make up 40 per cent of programming. The research – Consumers Response to Commercials: When the energy level in the […]

Findings from TiVo Research, giving second-by-second data insight into Super Bowl viewers’ most-watched commercials and moments, revel that comedy was a prevailing theme. While ‘Deflategate’ may have dominated much of the talk leading up to the game, the recurring theme of comedy lost no air – despite the emotional spots attracting attention, suggests TiVo. The […]

Consumer targeting software specialist Cable Scope has launched a new company, Centriply, which aims to deliver targeted TV solutions for advertisers looking to maximise the value of their TV/video investments. The Centriply platform is available as a managed/white label service that agencies and other users can brand as an enhancement to their existing media services. […]

Advertising provides £187 (€251) worth of media, culture and sport to each UK household every year, according to a report commissioned by the Advertising Association. The research, conducted by Deloitte, claims that without advertising, much of the UK’s media, culture and sport would be “unsustainable”. The report examined advertising on television, radio, online services, newspapers […]

In a move that boosts its end-to-end video distribution capability with Dynamic Ad Insertion, Just-in-Time Packaging and Cloud DVR Technology, advertising management and video infrastructure solutions specialist Imagine Communications has signed a definitive agreement to acquire the assets of RGB Networks, Inc., a leading provider of multiscreen video delivery solutions based in Sunnyvale, California. The […]

Civolution’s Teletrax, a provider of real time analytics and TV synced ads, will offer TV-synced contextual multi-screen advertising during Super Bowl XLIX on February 1st. Teletrax’s live event triggers solution allows advertisers to programmatically place digital and contextually relevant advertisements simultaneously when there is a touchdown, field goal, turnover, unsportsmanlike conduct or any other marquee […]