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C4 cloud marketplace for ads

UK’s Channel 4 is to launch an eBay-style digital marketplace for advertisers to buy commercials on its VoD service. It claims it is the first in Europe to introduce programmatic buying – which will allow advertisers to better target specific audiences on its All 4 service. All 4 is the new online hub for its […]

November 11, 2014

John Lewis Xmas ad not so Shazam-tastic

John Lewis is widely regarded as the ‘King of the Christmas ad’, known for using tracks (generally covers) from young singers. This year is no different, with the track of choice being Tom Odell’s cover of John Lennon original, ‘Real Love’. Data from Shazam shows

November 11, 2014

UK ad industry bullish on future of video

Videology has unveiled findings from its recently-released independent study with Forrester which show that UK advertisers and media companies are bullish about the future of video. The results show the UK industry believes the changing ways in which consumers are consuming video content are driving the need for more holistic planning and buying as tradition […]

November 4, 2014

Channel 4 claims mobile interactive video ad first

Channel 4 Sales has launched a selection of its interactive video ad formats (iVOD) on iOS mobiles and tablets, suggesting it is the first UK broadcaster to offer mobile supported interactive video ads for video on-demand (VOD) to the market. Agencies and advertisers who choose Ad Link, Ad Extend, Ad Bloom and Ad Shop will […]

November 3, 2014

MCN, AOL to pilot programmatic private marketplace

AOL Platforms, a division of AOL, and Multi Channel Network (MCN), Australia’s most progressive media advertising company, are teaming up to pilot what they say is the media industry’s first integrated programmatic private marketplace for television. The offering enables advertisers and agencies to perform targeted, data-driven, audience buying, and deliver real consumer led analytics and […]

October 31, 2014

European TV market 0.4% growth

The TV market in Western Europe in 2013 performed unevenly across countries, managing to grow by a mere +0.4 per cent and exceeding €95 billion, according to the annual report of Rome-based ITMedia Consulting. With economic slowdown and the absence of big TV events, advertising revenues declined by

October 31, 2014From Branislav Pekic in Rome

Imagine Communications acquires OpenTV ad unit

Media protection and value-added service technology provider The Kudelski Group has sold the advertising business unit of its OpenTV subsidiary to media software and video infrastructure solutions specialist Imagine Communications. “With this transaction, the Kudelski Group continues to streamline its business portfolio as it increases focus and investment in its core business of content security […]

October 31, 2014

Mediaset and Atresmedia under fire for exceeding ad limits

The Spanish Competition Authority, CNMC, has started legal proceedings against Mediaset Spain and Atresmedia for exceeding advertising limits and interrupting programmes with adverts to the detriment of viewers. Both groups face fines of up to €500,000 each one for breaking the TV law. The channels have 15 days to make allegations with the CNMC making […]

October 30, 2014From David Del Valle in Madrid

UK adspend grows at fastest rate since 2010

Advertising expenditure in the UK grew at its fastest rate in three years during the second quarter of 2014 according to data from the Advertising Association and Warc. The latest Advertising Association/Warc Expenditure Report – a definitive measure of advertising activity in the UK – showed adspend increasing at 8.5 per cent year-on-year to reach […]

October 28, 2014

Australian online video ad market $780m by 2019

Approximately 11.6 million Australian Internet users aged 15 to 65 have watched online video in the last six months. This represents a percentage of 83 per cent in 2014; an increase over 68 per cent in 2012. Frost & Sullivan’s latest report, Australian Online Video Market 2014 reveals that Australians aged 15 to 65 that […]

October 28, 2014