Sky and Johnston Press have entered into a strategic regional advertising partnership. Sky will make available its new product, Sky AdSmart local, to parts of Johnston Press’ extensive sales network. Already available in more than a fifth of UK households, Sky AdSmart tailors what is shown in TV ad breaks according to a household’s location […]
The increasing importance of original digital video for advertisers has been identified by a survey from the Interactive Advertising Bureau (IAB), showing the format is almost as popular as primetime TV for US viewers. The Internet trade body reports that that 52 million adult Americans now watch online video at least once a month, a […]
Alki David, CEO of Internet TV streaming service FilmOn, has confirmed that the operation will guarantee the quality and placement of the online video ads that it runs for advertisers on the site. FilmOn will run only one online video ad per page and each ad will be featured in the large FilmOn player at […]
TalkTalk has renewed its sponsorship of The X-Factor in a record £30 million (€35m) deal. TalkTalk has moved back to a three-year sponsorship, despite the lowest audience since 2005 tuning in to watch the last series. The company’s previous decision to move its long-running association with the show to a guarantee of just a one-year […]
blinkx, the Internet media platform that connects consumers with brands through professionally generated content, has acquired LYFE Mobile, an innovative mobile Demand Side Platform (DSP) and Data Management Platform (DMP), in an all cash transaction. LYFE Mobile offers a smart mobile technology to programmatically deliver relevant ads to consumers based on their geographic location and […]
Vevo is set to become the first digital distribution platform for music videos using Mirriad’s native, in-video technology. Under the terms of the agreement, Mirriad and Vevo will work together to connect leading brands with select, premium programming featured across Vevo’s web, mobile/tablet and TV apps. The deal marks Mirriad’s entry into both the online […]
In a move designed to expand its digital offering for major media companies, advertising management software provider WideOrbit has acquired Fivia, a digital advertising management software provider headquartered in Paris, France. Fivia’s software product manages the workflow of major sell-side advertising publishers to maximise the value of their digital advertising inventory. T The core Fivia […]
Ad management platform Vindico has integrated ad blocking capabilities into its suite of digital ad solutions for marketers. Vindico’s ad blocking solution is powered by Adtricity, the leading viewability and verification technology for video advertising, and effectively protects advertisers’ digital investments at scale. By utilising Vindico’s Adtricity, advertisers are able to identify questionable domains – […]
A survey into the effectiveness of advertising shows how native video advertising is more effective than pre-roll ads as the foremost format in video advertising. The study, which covered
The vast majority of brand marketers and advertising agency executives expect original digital video programming to become as important to their businesses as television advertising within the next three to five years, with the bulk of that increased Internet spending migrating from television budgets, according to a survey conducted by the Interactive Advertising Bureau (IAB). […]