Broadcasters made £126 million (€148m) in 2013 from adverts placed in on-demand content in 2013. As Channel 4’s on demand service, 4OD, and the ITV Player gain viewers, spend in this area will be growing at more than 30 per cent a year by 2015, according to the Advertising Association and the World Advertising Research […]
The Mobile Marketing Association (MMA), a global trade association for the mobile industry, has published results of its first-ever Mobile Video Benchmark Study. The study, commissioned by the Mobile Marketing Association (MMA) and its Mobile Video Committee, sought to
Ironically, given that its purpose is to draw attention, targeted advertising is the dog that didn’t bark. For as long as most of us can remember it has been talked of the great untapped resource, just waiting to be unlocked by convergence; the ‘Mother Load’ that would justify much investment in technology and content. The […]
Alki David, the founder of Internet TV streaming service FilmOn, has said he plans to expand the operation should rival service Aereo be successful in its US Supreme Court copyright case brought by the major networks. “We’re in 18 cities and our model is free,” he told The New York Post. “We’d turn on all […]
NBCUniversal has revealed a video programming initiative that will see original series from its broadcast and cable entertainment groups promoted by entire portfolio of television networks and digital platforms. Débuting first on various digital platforms including channel websites, Hulu and video-on-demand, the companywide initiative is designed to connect advertising brands with consumers in the most […]
US interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB Internet Advertising Revenue Report for the full-year, exceeding broadcast television advertising revenues ($40.1 billion), for the first time ever. This momentous figure marks an increase of 17 per cent from 2012’s landmark revenues of $36.6 billion. The report, […]
This summer, many millions of people across the globe will tune in to watch the 2014 FIFA World Cup, and that will include 90 per cent of UK Twitter users, according to a new study from GlobalWebIndex cited in the Twitter UK Advertising Blog. The study highlights how many UK users will be tweeting throughout […]
Spending on ads served to Internet-connected devices including desktop and laptop computers, mobile phones and tablets will reach $137.53 billion this year, according to eMarketer’s latest estimates of worldwide paid media spending. Digital spend will be up 14.8 per cent over 2013 levels, according to the forecast, and will make up just over one-quarter of […]
blinkx, the Internet Media platform, has anounced the launch of Branded Content Hubs. Available to top brands and media partners, Branded Content Hubs are a new series of immersive channels built on short and long form videos from recognisable networks, professional sports, studios and more. Advertising will be placed against the videos in each Content […]
ITV’s commercial boss Simon Daglish has warned big brands that want to become programme makers that “90 per cent of advertiser made content is crap”. Daglish told the Ad Week Europe conference in London that most consumers “don’t give a stuff” about brands. “Most people do not want a one-to-one relationship with a brand,” he […]