Advanced Television

Advertising

Viant awarded US Patent for ICH Identification

Viant, a people-based advertising software company, has been granted a patent (US Patent No. 10,764,240) for “Internet Connected Household Identification for Online Measurement and Dynamic Content Delivery.” This patented technology, which has been integrated into its Adelphic Platform, enables Viant to identify an internet connected household (ICH). Once Viant has identified the ICH, Viant is […]

November 24, 2020

Research: TV helps legitimise younger brands

Effectv, the advertising sales division of Comcast Cable, in partnership with industry body VAB, has released a new report, The Halo Effect: TV as a Growth Engine, which analyses TV’s influence on businesses’ ability to drive financial outcomes and growth by life stage. The analysis found that both direct-to-consumer (DTC) and non-DTC brands across all […]

November 20, 2020

Nielsen ID resolution to underpin audience measurement

Information, data and market measurement firm Nielsen says its new ID resolution system will underpin its audience and outcomes measurement products in a cookie-less world to support cross-media, including digital. Consistent with its mission of providing trusted and independent measurement, Nielsen will continue to deliver holistic, people-based measurement across all platforms and publishers and deduplicate […]

November 20, 2020

Is social video the future of retail marketing?

Superdrug, the UK’s second largest health and beauty retailer, has invested heavily in its digital strategy, moving many aspects of its marketing to digital channels during 2020. This has included a digital version of the company’s Dare magazine and daily content across its social media channels. Its latest initiative though is a new YouTube channel […]

November 20, 2020by Angharad Rhiannon

AMC Networks extends Sky Media partnership

AMC Networks International – UK (AMCNI – UK) has renewed its advertising sales contract with Sky Media, the advertising sales arm of Sky. Long-term partners, AMCNI – UK and Sky have agreed a new multi-year deal, which they say will “broaden and deepen their strong commercial relationship”. Sky Media will continue to sell advertising and […]

November 19, 2020

baggl pledges £1m of TV ad grants to small businesses

Amidst the chaos of the pandemic, innovative start-up baggl.com has pledged £1 million worth of its barter trade credits to help support other SMEs during the latest national lockdown and beyond, with match-funded TV advertising grants with a value of £3,500 per applicant. The initiative is being supported by AdSmart from Sky, as well as […]

November 19, 2020

Vizio taps Nielsen to measure advanced TV campaigns

Vizio Ads, the direct-to-device advertising business for Vizio, the US-based TV brand, has announced that it will use Nielsen’s Digital Ad Ratings to help advertisers better measure and optimise digital audience metrics across Vizio SmartCast inventory on Vizio connected TVs (CTV). This follows the recent announcement that Nielsen will measure addressable campaigns on Vizio that […]

November 18, 2020

RTL, Deutsche Telekom partner on OTT & addressable ads

Deutsche Telekom and RTL Group’s largest business unit, Mediengruppe RTL Deutschland, have announced to systematically extend their cooperation. Initially, the partners will integrate the RTL streaming service TV Now Premium in Deutsche Telekom’s TV offer, Magenta TV. Effective immediately, the price plans of Magenta TV Smart and Magenta TV Smart Flex will automatically include TV […]

November 17, 2020

Report: US OTT/CTV ad spend grows despite pandemic

Ad fraud intelligence and marketing compliance platform Pixalate’s Q3 2020 State of Connected TV/OTT: Ad Supply Trends Report examines how the programmatic OTT/CTV advertising marketplace changed from Q1 2020 to Q3 2020 during the global pandemic. Key findings:

November 17, 2020

Nielsen adds addressable measurement

Measurement and data analytics company Nielsen is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set-top boxes to help scale addressable TV. Nielsen’s addressable measurement will include AT&T’s DirecTV, DISH, Nielsen Advanced Video Advertising and addressable campaigns on VIZIO that utilise […]

November 12, 2020