Findings from a study released by strategic investment and media intelligence firm MAGNA, streaming platform and device specialist Roku and consulting service IPG Media Lab demonstrate how marketers can use brand experiences that aid TV streaming content discovery while sponsorships for live events and sports are limited. The study, Valuing the Value Exchange, reveals video […]
German broadcasting giant ProSieben, speaking at Deutsche Bank’s 2020 European TMT Conference, confirmed that Q2 this year was “tough” in terms of ad-revenues, although July (down 20 per cent) and August (“slightly positive”) could indicate a return to better times for the final 4 months of the year. Deputy Group CFO Ralf Gierig, addressing the […]
Digital advertising brand safety body Trustworthy Accountability Group (TAG) has launched the TAG Brand Safety Certified Program, which it says is the ad industry’s largest and broadest global brand safety certification programme. At launch, 112 companies have been certified through the programme, including 31 that are certifying their global operations. Among the TAG Brand Safety […]
The Climate Action Working Group, led by UK trade body the Advertising Association in partnership with ISBA and the IPA, has launched AdGreen, an initiative to unite the advertising industry to eliminate the negative environmental impacts of production. AdGreen is backed at launch by adam&eveDDB, APR (Advertising Production Resources), Havas, MullenLowe Group as part of […]
La Liga TV advertising revenues for this season are up 20 per cent on the previous season, as fans unable to attend live matches watch on TV, boosting audiences worldwide. La Liga has secured revenues from short ads and sponsorships worth €110 million for the 2020-2021 season, said Oscar Mayo, La Liga’s International Development Director, […]
Verizon Media is expanding its omnichannel programmatic platform, forging an advanced TV partnership with DISH Media in which Verizon Media’s demand-side platform (DSP) will provide automated access to DISH’s household addressable ad inventory. The deal enables advertisers to access traditional linear channels alongside pure-play CTV/OTT media, including SLING TV, driving meaningful connection and monetisation across […]
Digital media measurement, data and analytics software platform DoubleVerify has confirmed the beta launch of its custom contextual targeting solution. The solution lets advertisers execute contextual targeting within their campaigns and is intended to assist advertisers with compliance with global initiatives such as the European Union’s General Data Protection Regulation (GDPR) and the California Consumer […]
Ad company Xandr is the the next candidate for reducing AT&T’s $150 billion+ debt, according to Reuters. Xandr came out of AT&T’s $1.6 billion acquisition of ad tech firm AppNexus in 2018. It is meant to give advertisers targeting through AT&T consumer data across phone, Internet and TV services. AT&T spent $135 billion including the […]
ITV Commercial have welcomed over 30 new brands to TV advertising since the lockdown began, with advertisers eager to take advantage of flexible deadlines and payment terms. Advertising campaigns have been booked across linear and VoD platforms for brands including beverage company Fevertree, women’s fertility app Peanut, meal delivery service Parsley Box, cancer healthcare service […]
BT is kicking off its 2020/21 season launch campaign with a host of notable football names featuring in its television advert, which it says showcases “the breadth of content and flexibility available to customers on BT TV”. BT TV is the only place where fans will be able to switch seamlessly between BT Sport, Sky […]