As the pandemic continues, so does its impact on the video advertising ecosystem, according to the latest Video Benchmarks Report from TV and video ads asset management solution specialist Extreme Reach (ER). Following a distinct drop in Q1, the share of video impressions served to connected TV (CTV) platforms rose to 40 per cent in […]
Digital media measurement, data and analytics software platform DoubleVerify (DV) has released its 2020 Global Insights Report, providing a market-by-market benchmark on the current and future state of media quality for global advertisers. In developing the report, DV analysed data from advertisers representing over 2,000 brands across 80 countries, from May 2019 to April 2020. […]
App Annie, a specialist in mobile data and analytics, has released its latest report which shows that consumers spent 1.6 trillion hours on their mobile devices in the first half of 2020. From gaming to streaming movies to social media to video conferencing, mobile has taken centre stage in consumers’ lives — ingraining new app […]
Portuguese pay-TV operators Meo, NOS and Vodafone Portugal have started to introduce 30 second commercials on their automatic TV channel recording services. The insertion of commercials will be done gradually, taking into account the different models of digital boxes in homes of subscribers and the number of TV channels that adhere to this initiative, which […]
A research study, The Power of CTV: Reaching Persuadable Voters in 2020, from omnichannel sell-side advertising platform Magnite identifies Connected TV (CTV) advertising as an essential channel for political campaigns to influence “persuadable” voters, the 30 per cent of eligible voters who identify as independent or undecided ahead of the 2020 elections. Key findings include:
Synamedia, the independent video software provider, has unveiledd Iris, a new addressable advertising solution. Iris will create addressable advertising opportunities for pay-TV and broadcasters as well as OTT and hybrid service providers to unlock new revenue streams. As demand for more targeted TV advertising increases, they can use Iris to help create compelling advertising propositions […]
A comprehensive study of European commercial broadcasters by analysts at Deutsche Band advises clients that traditional media formats including TV and print have come under significant structural pressure over the past few years as consumers have moved online and advertisers have followed suit. The bank says that, despite the doom and gloom, TV has actually […]
ViacomCBS has announced the planned launch of ViacomCBS EyeQ, a new and expansive connected video advertising platform that will serve as a single transactional point of entry for digital video content from ViacomCBS’s portfolio of broadcast, entertainment, news and sports networks, with enhanced capabilities to deliver incremental reach across one of the largest premium video […]
Public Health England was the UK’s biggest spender in traditional advertising during the lockdown period, reveals Nielsen AdIntel data. Unilever takes second place, spending £29.4 million (€32.5m), followed by Procter & Gamble at £27.7 million. Overall, the UK’s lockdown period saw a huge drop in advertising, as lifestyle restrictions and budget concerns led to a […]
Leading trade associations and companies representing every sector of the global advertising industry have joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities such as customisation and analytics for digital media and advertising, while safeguarding privacy and improving the consumer experience. The governing group of the […]