Screwfix is set to continue its long-standing alignment with football coverage on Sky Sports, Quest and S4C ahead of the upcoming 2020/21 season. Sky Media and Wavemaker have agreed a seven-figure deal which will see Screwfix continue its exclusive sponsorship of Sky Sports’ broadcast and digital coverage of the English Football League (EFL) and the […]
Discovery has announced it will join the On Addressability initiative, along with other major media organisations and distribution partners Charter’s Spectrum Reach, Comcast Advertising and Cox Media, to unlock addressable advertising capabilities across the organisation’s suite of 18 US networks. The On Addressability initiative enables Discovery to offer advertisers dynamic ad insertion in both VoD […]
To show the Great British public that the high street is back and open for business, Channel 4 will tonight launch ‘The Great High Street Comeback’ – an exclusive ad-break takeover in partnership with American Express, Coca-Cola, Bought by Many, Lloyds Bank and Rightmove. The break will see these five major brands and Channel 4 […]
UK ad spend rose 2.9 per cent year-on-year in the first quarter of 2020, but the latest Advertising Association/WARC Expenditure Report points to an estimated 39 per cent slump in the second quarter as the impact of the Covid-19 crisis was felt across the industry. While the third quarter is expected to see relative improvement […]
3 Screen Solutions (3SS), a provider of software solutions for STBs and multiscreen entertainment, and Australian advertising technology innovator Hoppr have joined forces to create an end-to-end monetisation platform for Android TV. The pair have integrated the 3READY Custom Launcher with HopprTV to enable new possibilities for advertising and to unlock potential for marketing and […]
The digital advertising industry’s two leading anti-fraud and brand safety organisations, the Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS), are to merge. Mike Zaneis will serve as CEO for the combined organisation – which will carry the TAG name – while JICWEBS’s Jules Kendrick will take the new role of […]
Covid-19’s impact is being felt across all media channels, but mobile has remained the fastest grower at a time when the channel is being used more than ever, with nearly all marketers (94 per cent) surveyed in a report considering mobile ads effective. This is according to the State of the Industry: Mobile Marketing in […]
Amagi, a global leader in cloud-based technology for broadcast TV and streaming TV, has announced that it now delivers 30+ live and linear channels to The Roku Channel, the home for free and premium entertainment on the Roku platform. Recently, The Roku Channel reached a milestone of more than 100 live and linear channels, with […]
Global advertising expenditure will shrink 9.1 per cent in 2020, according to Zenith’s Advertising Expenditure Forecasts. To compare, adspend shrank by 9.5 per cent during the 2009 recession. Advertisers pulled back spending sharply when the scale of the coronavirus crisis became clear. The steepest declines took place between March and May, with timing varying by […]
Research from FreeWheel, a Comcast Company, finds media buyers are confident about ad spend bounce-back in most sectors in the coming months. The survey targeting media agencies, DSPs and direct advertisers, looked at buy-side perceptions of advertising in the UK, France and Germany in the current environment. When asked whether specific sectors would see a […]