Research from FreeWheel, a Comcast Company, finds media buyers are confident about ad spend bounce-back in most sectors in the coming months. The survey targeting media agencies, DSPs and direct advertisers, looked at buy-side perceptions of advertising in the UK, France and Germany in the current environment. When asked whether specific sectors would see a […]
Sky Media, the advertising sales arm of Sky, is partnering with TV attribution specialist TVSquared to launch a direct web attribution tool across linear, on-demand and addressable TV advertising campaigns. Bringing together TV viewing and web tracking data, Sky Media provides its advertisers and brands with a picture of how TV drives interest, consideration, and […]
Digital won’t be able to make up for the shortfall in ad spend in traditional channels, but it will register a small increase this year, according to eMarketer. Underpinning this increase is digital video spend, which will post 15 per cent growth. eMarketer expects digital ad spend to increase by 0.3 per cent, accounting for […]
Advertising technology startup Hoppr has bolstered its board ahead of a planned global scale up, with the appointments of Vince Pizzica as Co-Chairman and Michelle Guthrie as a Non-Executive Director. Pizzica brings with him more than 30 years of experience across the public and private sector, including recent success in strategy consulting as well as […]
Amagi, a global leader in cloud-based technology and advertising for broadcast and streaming TV, has announced that Tastemade – the Santa Monica-based modern media company – has launched its streaming network on NBCUniversal’s new streaming video service, Peacock, using Amagi cloud solutions. Tastemade continues to expand its distribution of its streaming network across a wide […]
The Trade Desk has announced a partnership with UK broadcaster Channel 4, offering advertisers the ability to target 23 million viewers at scale, across its live and on-demand services. The Trade Desk will be one of several demand-side platforms (DSP) to offer access to Channel 4 inventory programmatically, giving brands access to audiences across Connected […]
SpotX, the global video advertising platform, has announced a strategic investment in SpringServe, the ad serving platform for OTT and connected TV (CTV). Under the terms of the agreement, both companies will work together to provide joint customers with advanced video advertising capabilities, while seamlessly connecting platform customers to the advertiser ecosystem. SpringServe offers ad […]
SpotX, the global video advertising platform, has revealed research into the behaviour of connected TV (CTV) audiences in Europe. Conducted by research firm Statista, the report reveals the latest data identifying the characteristics of CTV viewers in the big five markets. The findings, complemented by insights from Samsung Ads Europe, aim to help advertisers better […]
Cross-screen advertising technology specialist Sabio has revealed the results of an in-depth, connected TV (CTV) fraud analysis from its App Science technology platform. For the study, App Science cross-referenced location, census, traffic, content, device technographics, and third-party app data with more than 150 million IP addresses to identify some of the tell-tale signs of fraud […]
Discovery has announced the launch of OneGraph, a new ad product that will unify audiences across all of Discovery’s linear and digital platforms. When combined with Discovery Engage, the company’s advanced advertising solution, OneGraph will offer marketers a single platform to reach and analyse Discovery’s 30 per cent share of cable television viewers across all platforms, including […]