The global mid-year forecast from media investment company GroupM shows declines in consumer and advertising spend across the board. Covid-19 sharply transformed the global advertising economy from a 6.2 per cent growth rate in 2019 to a decline of 11.9 per cent, excluding the effects of increased US political advertising. This decline returns the industry […]
Norigin Media, a Scandinavian company offering streaming solutions, has announced its new AdScan solution. The AI-based tool detects and marks ad breaks on catch-up TV content, allowing pay-TV operators to explore new monetisation opportunities and offer UI/UX experiences on their streaming services. Many Operators with streaming services have problems with SCTE-35 markers in the transcoding […]
UK commercial TV marketing body Thinkbox’s Demand Generator optimisation tool, developed by Gain Theory, MediaCom and Wavemaker and released at the end of 2019, has been expanded and enhanced to offer users greater flexibility to tailor its output. The Demand Generator enables marketers to determine the optimal advertising media mix specific to their business and […]
NBCUniversal and Sky have named the leadership team for the companies’ new One Platform Global Advertising & Partnerships offering. Newly-named President & Managing Director of Global Advertising & Partnerships KC Sullivan will lead the unified Global Advertising & Partnerships Team, and bring this offering to market. Sullivan, who most recently served as President & Managing […]
AT&T’s advanced advertising company Xandr, in partnership with the IAB Europe, has released an industry insider report and the results of a region-wide industry survey on Connected TV(CTV) in Europe. In the industry insider report, Xandr and its team of experts have explored the primary opportunities and challenges of CTV advertising. The report offers an […]
The Walt Disney Direct-to-Consumer and International (DTCI) Technology group has created a new Advertising Platforms team to combine the company’s advertising technology and product expertise and resources into a single, focused team. This team aligns with the Disney Advertising Sales unified structure and approach, and together they will accelerate how The Walt Disney Company is […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has launched a new transparency and reporting solution for Connected TV (CTV) inventory. The solution is designed to give CTV buyers full transparency and accurate data on where their campaigns are running across all major CTV devices. “DV’s mission is to give advertisers clarity […]
Due to what Sky Media describes as “overwhelming interest” in its AdSmart SME Support Scheme, it has announced it will provide an additional 150 businesses with targeted TV advertising support. The initial SME100 campaign now becomes SME250 as Sky Media invests a total of £2.5 million into the fund, bringing the total number of small […]
Smart TV data company Inscape is expanding its suite of data offerings through the creation of a National Representative Panel (NRP). The provider of automatic content recognition (ACR) data, which recently surpassed a consumer opt-in footprint of 15 million Smart TVs in the US, says it is continuing to enable new use cases for media […]
FaceBank Group has appointed Diana Horowitz to the newly-created position of senior vice president, advertising sales for fuboTV. Horowitz is based in New York City and will reports to CEO David Gandler. Horowitz brings extensive media experience in digital and broadcast advertising and technology to fuboTV. In her new role, she leads the national advertising […]