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Nuts TV loyalty card

Turner Broadcasting has become the first broadcaster to strike a deal with MiCard to create an interactive loyalty card scheme for lads channel Nuts TV, MiCard is a viewer relationship…

UK brands failing to monetise digital media strategies

Market research by industry analyst, Redshift Research, on behalf of Oxygen8 Communications, has found that major UK brands are still failing to monetise their digital The research finds that whilst…

US cable offers election channel

Elections '08 On Demand, lets people watch videos whenever they want, much the way they can on YouTube or the Web sites of television networks. Depending on where they live,…

BBC ad supported downloads

There are plans to exploit the BBC’s full range of 15,000 separate music programmes, meaning the service could offer around 50,000 music audio tracks eventually and 3,000 hours of video…

NCC deal with DirecTV

Under the agreement NCC will integrate select RSN feeds currently offered to DirecTV subscribers into cable-advertising interconnects in nine major US markets: Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Houston, Los…

Consumers to spend billions on Internet Video Services

Findings indicate that greater ownership of connected game consoles, networked TVs, and alternative video-on-demand set-top receivers is generating significant growth in user-paid revenues. “Consumption of premium Internet video content to…

Consumers to spend billions on Internet Video Services

Findings indicate that greater ownership of connected game consoles, networked TVs, and alternative video-on-demand set-top receivers is generating significant growth in user-paid revenues. “Consumption of premium Internet video content to…

Record six months for commercial TV

During January to June, the UK watched 2.4 billion broadcast TV ads a day, an average of 42 per person. Within BARB's total figure, commercial impacts are also up for…

Digital splits Oz TV ad revenue

While prime-time programmes can attract about 1.5 million people and deliver mass audiences to advertisers, viewer numbers will fragment as broadcasters run their new high-definition and standard-definition channels, said David…

TV to surpass newspapers as largest ad medium

BSS suggests that for many alternative media this will be the first economic slowdown in which they will be seriously tested, such as online search, digital out-of-home media, word-of-mouth marketing,…

TV to surpass newspapers as largest ad medium

BSS suggests that for many alternative media this will be the first economic slowdown in which they will be seriously tested, such as online search, digital out-of-home media, word-of-mouth marketing,…

Call to Action' advertising

Call to Action allows users to get more information or to communicate with the advertiser while the advertisement is playing. For example, if you see an advertisement for the latest…

Call to Action' advertising

Call to Action allows users to get more information or to communicate with the advertiser while the advertisement is playing. For example, if you see an advertisement for the latest…

Viacom profits up, ad sales weak

“Advertisers in a few categories, such as retail, automotive, and certain consumer goods, pulled back their on-air spending as they adjusted their own operating plans and product launches,” Viacom Chief…

BT: more Phorm tests

BT will begin further trials in the next few weeks of a controversial advertising technology that it hopes will give it a slice of the lucrative online advertising market. The…