FaceBank Group has appointed Diana Horowitz to the newly-created position of senior vice president, advertising sales for fuboTV. Horowitz is based in New York City and will reports to CEO David Gandler. Horowitz brings extensive media experience in digital and broadcast advertising and technology to fuboTV. In her new role, she leads the national advertising […]
Channel 4 has announced the launch of 4Sales’ Greenhouse Fund. The new initiative will offer small and medium sized businesses that have never advertised on TV before match-funded commercial airtime across Channel 4’s portfolio. The unique £3 million (€3.3m) airtime relief fund is a temporary solution aimed at SMEs seeking growth as the nation begins […]
Data from consumer analytics company ViewersLogic reveals that consumers who see brand specific ads on TV are much more likely to click on a Facebook or Google ad of the same brand. ViewersLogic passively measured consumer
Channel 4 has announced that Lloyds Bank will sponsor hit show Celebrity Gogglebox when it returns to TV for its second series on June 5th. The partnership represents the first time Lloyds Bank has sponsored a TV show and enables the bank to promote their sponsorship of Celebrity Gogglebox off-air through an exclusive brand licensing […]
Seven out of ten Brits aren’t prepared to spend more than £20 (€22.50) per month on streaming services, a drop of £5 compared to September 2019 when the same proportion of the population was willing to spend up to £25, according to research by advertising technology company The Trade Desk. This could mean a reduction […]
IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, announced at its virtual Interact conference that digital advertising grew 12.3 per cent in 2019 to €64.8 billion, driven by strong growth in out-stream video, mobile and social spend. On average €4 billion has been added to the digital advertising market every […]
Pixalate, a global ad fraud intelligence and marketing compliance platform, has released an update to its Covid-19 benchmarks report, examining how US programmatic advertisers have shifted budgets during the ongoing pandemic. The latest report details programmatic OTT/CTV ad spend patterns from April through May 2020 Key Findings: Programmatic Connected TV/OTT ad spend bounces back 40% […]
OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, has announced that AMC Networks and The Weather Channel television network have joined its collection of publishers working together to bring advanced targeting solutions to TV. AMC Networks and The Weather Channel join Fox, NBCUniversal, ViacomCBS and Univision as members whose […]
Comcast, Charter Communications and ViacomCBS have entered into an agreement to take equal ownership of Blockgraph -an industry initiative and software platform designed to create a more secure way to use aggregated and anonymised data and share information. This joint venture is focused on ushering in a new way of using audience data for advanced […]
AVoD expenditure will more than double between 2019 and 2025 to reach $53 billion (€48bn) across 138 countries, according to the Global AVOD Forecasts report from analyst firm Digital TV Research. The US became the largest AVoD expenditure country in 2019 as China saw expenditure fall by 8.9 per cent as a result of its […]