Advanced Television

Advertising

MediaMath partners with TVSquared

TVSquared, a global player in TV attribution, has been named as MediaMath’s preferred partner for connected TV (CTV) attribution. This partnership enables thousands of advertisers in ths US to attribute actions directly to programmatic CTV campaigns delivered across screens – from smart TVs to digital devices. Through its partnership with TVSquared, MediaMath is providing accountability […]

April 23, 2020

ITV launches ITV Hub Shout Outs

ITV Commercial is initiating a new ad proposition, ITV Hub Shout Outs, allowing brands to share information with consumers quickly and cost effectively during this unique time. With fully branded commercials not always the most appropriate option, the aim of ITV Hub Shout Outs will be to help advertisers utilise the platform to share important […]

April 21, 2020

Verizon reveals new advertising functions

Revealing what it would have unveiled at NAB Verizon Media said new solutions include advanced advertising tools for transparency and enhanced live event streaming, all designed to provide broadcasters, content and service providers with more opportunities for audience growth and monetisation. Verizon Smartplay Prebid is a server-side integration that exposes inventory and conducts auctions faster […]

April 21, 2020

Australia: Google, Facebook to pay for news content?

Australia has announced plans to force Google and Facebook to pay media outlets for their content, which would make it the first administration to make the tech giants share lucrative advertising revenues with traditional media. According to Josh Frydenberg, Australia’s Treasurer, a mandatory code of conduct, set to be unveiled by July and enacted soon […]

April 20, 2020

BT teaches tech skills in ITV ad breaks

BT has launched its Beyond Limits: Top Tips on Tech campaign, to help people stay connected during the current Covid-19 global pandemic. Using the power of communication to help people when they need it most, the new ITV partnership has been created to help the nation with the digital skills it needs to get through […]

April 17, 2020

Euro commercial stations ‘May Day’

The Association of Commercial Television in Europe (ACT) has expressed its support and solidarity to all those in the European Audiovisual sector and beyond who are mobilised to face the current crisis. “As European broadcasters, we are continually looking for ways to support the communities we serve; providing accurate and trusted news and information, bringing […]

April 16, 2020

Peacock reveals launch sponsors

NBCUniversal has announced its complete lineup of Peacock launch sponsors, welcoming Capital One, L’Oreal USA, Molson Coors Beverage Company, Subaru of America, Inc., and Verizon. Together with previously announced sponsors including Apartments.com, State Farm, Target, and Unilever, NBCUniversal says this group of diverse companies will help “define the Peacock advertising experience and reinvent the future […]

April 14, 2020

Report: Covid-19 “devastating impact” on TV advertising

Covid-19 has been having a devastating impact on the TV broadcasting industry as firms have been reluctant to spend on ads, reports GlobalData, a data and analytics company. Danyaal Rashid, Thematic Analyst at GlobalData, comments: “Covid-19 has led to significant cuts in TV ad spending, affecting those broadcasters that rely on ad revenue to survive. […]

April 14, 2020

Bank: “Virus wreaking havoc on TV advertising”

A report from investment bank Berenberg says that the Coronavirus pandemic is wreaking havoc on television advertising. The bank’s note says that while it is still too early to assess how badly marketing spend will be affected in FY 2020, it is clear that the initial response to the virus has been a rapid fall-off […]

April 9, 2020By Chris Forrester

Data: Covid-19 reshaping content consumption

Video advertising platform Unruly has released a study that investigates how the Covid-19 pandemic is impacting consumer interests and behaviours. Results revealed that overall time spent online has dramatically increased in the US – with consumers spending a lot more time than before on their mobile phones (50 per cent), connected TVs (42 per cent) […]

April 8, 2020