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TV and web combo ads more effective

Research from Thinkbox and the Internet Advertising Bureau (IAB) has shown that using TV and online together in advertising campaigns is significantly more effective for advertisers than using either in…

Spain face EC punishment over TV advertising rules

The European Commission has taken the next step in proceedings against Spain for not complying with television advertising restrictions. The infringement procedure, started in July 2007, is based on a…

Ad-supported free mobile TV for Oz

Australia is set to receive its first live free-to-air mobile TV network with the launch of Bluetooth broadcaster YoMo. Starting this month, the service, which will feature a video news…

No more ads on French public TV?

From Sotires Eleftheriou in Paris In a surprise announcement President Sarkozy said that the government is looking to drop ads from the public sector television and radio channels. These are…

Increase in US measured advertising

Total US measured advertising spending is projected to increase 4.2 per cent in 2008, according to the full-year forecast released today by TNS Media Intelligence, provider of strategic advertising and…

75% ad growth will come from search

Internet search is expected to contribute up to three quarters of all UK advertising revenue growth this year, while traditional media stagnates. WPP's GroupM predicts that advertising will grow by…

YouTube expands ad programme

YouTube is to expand its pilot advertising programme to a select number of amateurs, giving more users a shot to make money from their homemade videos. The site will accept…

NBC cash-back

NBC Universal is taking the unusual step of giving advertisers cash back for primetime ratings shortfalls from last season. The move is a departure for NBC, which like other broadcast…

BT Vision VOD target ads

BT Vision Download Store is trailing the launch of a new service that offers customers free film rental in return for watching targeted advertisements. BT Vision, Hiro Media, Intel Corporation…

US networks reaping web ad profits

The four main US television networks are in line to generate $120 million (E81.2m) of revenues in 2007 from free web streaming of their content, according to a media buyer…

News Corp online ad network

News Corp’s Internet division plans to launch an online network to sell advertising across Rupert Murdoch’s media group and to other media companies as early as the first half of…

TiVo monitors NBC ads

NBC Universal is set to use TiVo to tell it how television viewers are using their digital video recorders and to introduce interactive commercials to the masses. The companies said…

EU will regulate behavioural ads

The European Union expects to regulate online behavioral targeting next year, as protests over privacy concerns are stirring a potential backlash against recent marketing enhancements by social networks like Facebook.…

Google launches YouTube UK ads

Google has launched an advertising service for its network in the UK and Ireland that will allow targeted ads to run around YouTube videos. The new offering, called Video Units,…

Microsoft CEO sees opportunities in digital advertising

Microsoft Chief Executive Steve Ballmer said the company sees growth opportunities in emerging countries and the shift to digital advertising. Ballmer said Microsoft’s sales in 'BRIC' countries — Brazil, Russia,…