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Microsoft CEO sees opportunities in digital advertising

Microsoft Chief Executive Steve Ballmer said the company sees growth opportunities in emerging countries and the shift to digital advertising. Ballmer said Microsoft’s sales in 'BRIC' countries — Brazil, Russia,…

Chello for C4

Channel 4 has selected Chello Interactive's Mistral Software to deliver interactive advertising solutions. The deal allows Channel 4 to create and publish interactive advertising on its channel(s) on the Sky…

Ads: biggest upheaval in 50 years

The advertising industry is facing more upheaval in the next five years than in the previous half century, according to a new report. "The End of Advertising as We Know…

TiVo offers viewer profiles

TiVo is reported as offering a new service giving advertisers detailed profiles of its users. TiVo – which sells advertisers second-by-second ratings of programs and commercials based on subscriber viewing…

Hulu experiments with ad lengths

Hulu, News Corp and NBC Universal's online video joint venture, said it will pair traditional 30-second ads with long-form video such as full-length sitcom episodes, and restrict ads on short-form…

BrightSpot.TV one millionth video milestone

BrightSpot Media, creator of BrightSpot.TV, will surpass one million video ads served in the month of October. With BrightSpot.TV, consumers spend a few hours each month watching and interacting with…

Miniweb from SkyKeys MBO

Miniweb Interactive Limited has launched with the intention of delivering a unique interactive TV experience, combining TV viewing, online services and interactive advertising across multiple TV distribution systems. The privately…

Google, Nielsen ad serve research

Google has announced a deal with Nielsen that will see the TV ratings company provide it with demographic data for TV audiences, strengthening its plans to become a significant player…

ASA cans Sky ad

The UK ASA (Advertising Standards Authority) has banned a Sky advert following complaints over the claim that new and existing customers get equally good deals with the company. The advert…

IP-Prime and Packet Vision ad insertion for IPTV

SES Americom has teamed with advertising technology specialist Packet Vision, to enable telecommunications carriers using SES Americom’s IP-Prime IPTV service to generate advertising revenue through the insertion of targeted local…

TV still works for brands

Over time TV ads have an enduring impact with advertisers reaping benefits from campaigns begun a year earlier, claims one of the biggest studies of its kind. Researchers looked at…

DVR viewers do watch ads

Advertisers have had their first look at new TV ratings that track how many people stay tuned to commercials. Commercial ratings – i.e. how many actually watched the commercial rather…

Sky and emuse impulse NZ ad

Sky Television and emuse absolutely have launched of the first Impulse Response Interactive Television advertisement in New Zealand for Mitsubishi Motors. Viewers who see the Mitsubishi Lancer advertisement will be…

blinkx and Utarget advertise online

Video search engine blinkx has partnered with Utarget, the UK online video advertising network, to place video advertising around its video content for UK audiences. Utarget will focus on monetising…

IDS selects Chellomedia for interactive advertising

Interactive Digital Sales (IDS), the advertising solutions provider for Virgin Media Television, has selected Chellomedia's Mistral software to create and publish templated interactive advertising on the Sky Satellite platform. Chellomedia's…