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Pluto TV LatAm launch

ViacomCBS has confirmed that Pluto TV, its free, ad-supported, streaming TV service, is now available via web browser at www.pluto.tv, Apple TV, Android TV and mobile device apps for download in iOS and Android in 17 Latin American countries. These countries include Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Honduras, Mexico, Nicaragua, […]

April 8, 2020

Neustar, iSpot.tv partnership

Neustar, a global information services and technology company, and iSpot.tv,  a specialist in real-time TV ad measurement and attribution, have announced a partnership in the US to make iSpot’s TV ad measurement data available within Neustar’s Identity Management (IDMP), Multi-Touch Attribution (MTA) and Unified Marketing Analytics platforms, providing a granular and complete view of the […]

April 8, 2020

Spain’s €15m aid to private TV

The recent UTECA’s demand for financial aid to mitigate the drastic TV ad fall in Spain has been met by the Administration approving a €15 million lifeline to help them. The government argues that “this exceptional aid” is aimed at compensating TV channels (with a national coverage) in view of “the need to guarantee this […]

April 1, 2020From David Del Valle in Madrid

Rubicon Project and Telaria complete merger

Rubicon Project, the global exchange for advertising, and Telaria,, a software platform that optimises yield for video publishers, has announced the closing of their previously announced merger, creating what they say the world’s largest independent sell-side advertising platform, poised to capture growth in Connected TV. The combined company will launch with a new name in […]

April 1, 2020

Research: Continuing surge in US daytime TV viewing

Insights from Comscore reveal the extent to which US households are now tuning into daytime TV viewership and how television remains a vital outlet for Americans navigating the Covid-19 pandemic. Comscore’s sampling of preliminary data of the top 25 markets – in this case, New York, Dallas, Atlanta, Minneapolis, Sacramento and Indianapolis – shows increases […]

April 1, 2020

Research: Consumers favour TV over digital ads

Research released by GroupM, WPP’s media investment group, offers important insights for marketers about consumer attitudes toward digital marketing. Consumer Trust in Digital Marketing, which surveyed nearly 14,000 consumers in 23 countries, uncovers consumers’ concerns with digital marketing and suggests important considerations for marketing on digital platforms: On average, two times more consumers say TV […]

March 31, 2020

Forecast: V-shaped recovery for US ad market

In the unprecedented situation created by the Coronavirus outbreak and the economic downturn, Magna, the intelligence and investment strategist, is revising its media owners net advertising revenue (NAR) forecasts for 2020 and 2021. Magna now expects media suppliers’ total linear ad sales to decline by -12 per cent (-20 per cent in the first half, […]

March 27, 2020

Kantar: “Keep advertising!”

Kantar has launched its Covid-19 barometer that looks at the impact of the pandemic on media habits and the attitudes of 25,000 people across 30 different countries. The research uncovered the following findings: There is very little expectation that brands should stop advertising with only 8 per cent of respondents identifying it as a priority […]

March 26, 2020

Covid-19 bad news for most media

A comprehensive report from investment bank Berenberg, which examines media and media-related activity affected by the Coronavirus, says that it expects key events to still be cancelled going into Q4 this year. “By and large the pandemic is not a positive for our sector,” says the bank. The report admits its forecasts might well be […]

March 26, 2020

Report: US CTV warming to AVoD

Regardless of the vehicle, Connected TV (CTV) is growing in ubiquity in the US: almost 9 in 10 consumers have access to a connected TV. Integral Ad Science (IAS), a global player in digital ad verification, today released results of a survey on streaming trends among American consumers. The report shows that alongside the growth […]

March 24, 2020