Nigel Walley, MD of UK media consultancy Decipher, has called for the UK TV industry to create for a new addressable data body for the free-to-air TV market, suggesting that over half the homes in the UK use a TV platform from one of the ‘free’ platform providers (Freeview, Freesat and YouView) and therefore block […]
Data from Unruly, the programmatic video marketplace, has found that directly addressing the Covid-19 pandemic appropriately in TV commercials has had a positive impact on brand favourability in the US Budweiser’s One Team ad stood out from many other brands receiving a 57.10 per cent favourability score. Other brands that are earning high favourability from […]
ITV Commercial is inviting ITV viewers to become the stars of the ad break as they launch The People’s Ad Break, a dedicated TV ad spot which will see familiar ad campaigns recreated by the public. Starting on May 2nd, the initiative will see five popular adverts from commercial brands Aldi, Haribo, Honda, Walkers and […]
According to the Global Video Benchmarks Report from advertising and analytics platform Innovid, nearly half of advertisers leverage advanced video ad formats worldwide, driving a 335 per cent higher engagement rate when compared to standard pre-roll ads. Additionally, the pace of Connected TV (CTV) impression and engagement growth has scaled dramatically with a 67 per […]
Spain’s largest private TV groups, Mediaset and Atresmedia, are predictably suffering a sharp drop in TV ad revenue. In the first quarter of the year, they have seen their profits fall by eight and 24 per cent, respectively. Atresmedia, operator of Antena 3 and La Sexta among other channels, made a €21.7 million profit, down […]
JW Player, the independent video platform, has announced the launch of Live Channels, an enhanced live streaming solution that enables digital media companies to broadcast and monetise live without delay or set-up. The 12,000+ brands, web publishers and broadcasters that use JW Player can now deliver time-sensitive content to their viewers at broadcast-quality with minimal […]
YouTube advertising revenues rose a third year-on-year in Q1 despite lockdowns – although growth was slowing in late March. Parent company Alphabet said YouTube ad revenue for the quarter was $4.03 billion, up 33 per cent on the same three months in 2019. Total revenue came in at $41.2 billion, up from $36.3 billion year-on-year. […]
4Sales has unveiled a pioneering collection of data driven, digital ad products on All 4, offering advertisers unique targeting capabilities in a post-GDPR, cookieless environment on a TV VoD player for the first time in the UK. All 4’s new Advanced Data Suite consists of three key products: BRANDM4TCH (formerly Project Agora) allows clients to […]
Satellite TV and streaming media firm DISH Network has announced a multi-year agreement with network software provider Mavenir to deliver cloud-native OpenRAN software for its new 5G network. DISH, which provides entertainment services via satellite-based DISH TV, as well as streaming services under the Sling TV brand, intends to become a US-wide facilities-based provider of […]
Sixty-four per cent of US households with at least one screen have cut the cord with cable TV, are planning to cut the cord, or never subscribed, according to a recent survey of more than 2,600 US consumers by advertising technology specialist The Trade Desk. The survey also highlighted major differences in cord-cutting behaviour by […]