NBCUniversal has announced its complete lineup of Peacock launch sponsors, welcoming Capital One, L’Oreal USA, Molson Coors Beverage Company, Subaru of America, Inc., and Verizon. Together with previously announced sponsors including Apartments.com, State Farm, Target, and Unilever, NBCUniversal says this group of diverse companies will help “define the Peacock advertising experience and reinvent the future […]
Covid-19 has been having a devastating impact on the TV broadcasting industry as firms have been reluctant to spend on ads, reports GlobalData, a data and analytics company. Danyaal Rashid, Thematic Analyst at GlobalData, comments: “Covid-19 has led to significant cuts in TV ad spending, affecting those broadcasters that rely on ad revenue to survive. […]
A report from investment bank Berenberg says that the Coronavirus pandemic is wreaking havoc on television advertising. The bank’s note says that while it is still too early to assess how badly marketing spend will be affected in FY 2020, it is clear that the initial response to the virus has been a rapid fall-off […]
Video advertising platform Unruly has released a study that investigates how the Covid-19 pandemic is impacting consumer interests and behaviours. Results revealed that overall time spent online has dramatically increased in the US – with consumers spending a lot more time than before on their mobile phones (50 per cent), connected TVs (42 per cent) […]
ViacomCBS has confirmed that Pluto TV, its free, ad-supported, streaming TV service, is now available via web browser at www.pluto.tv, Apple TV, Android TV and mobile device apps for download in iOS and Android in 17 Latin American countries. These countries include Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Honduras, Mexico, Nicaragua, […]
Neustar, a global information services and technology company, and iSpot.tv, a specialist in real-time TV ad measurement and attribution, have announced a partnership in the US to make iSpot’s TV ad measurement data available within Neustar’s Identity Management (IDMP), Multi-Touch Attribution (MTA) and Unified Marketing Analytics platforms, providing a granular and complete view of the […]
The recent UTECA’s demand for financial aid to mitigate the drastic TV ad fall in Spain has been met by the Administration approving a €15 million lifeline to help them. The government argues that “this exceptional aid” is aimed at compensating TV channels (with a national coverage) in view of “the need to guarantee this […]
Rubicon Project, the global exchange for advertising, and Telaria,, a software platform that optimises yield for video publishers, has announced the closing of their previously announced merger, creating what they say the world’s largest independent sell-side advertising platform, poised to capture growth in Connected TV. The combined company will launch with a new name in […]
Insights from Comscore reveal the extent to which US households are now tuning into daytime TV viewership and how television remains a vital outlet for Americans navigating the Covid-19 pandemic. Comscore’s sampling of preliminary data of the top 25 markets – in this case, New York, Dallas, Atlanta, Minneapolis, Sacramento and Indianapolis – shows increases […]
Research released by GroupM, WPP’s media investment group, offers important insights for marketers about consumer attitudes toward digital marketing. Consumer Trust in Digital Marketing, which surveyed nearly 14,000 consumers in 23 countries, uncovers consumers’ concerns with digital marketing and suggests important considerations for marketing on digital platforms: On average, two times more consumers say TV […]