Advanced Television

Advertising

Coronation Street seeks new headline sponsor

ITV’s Coronation Street is set to conclude an eight-year ad partnership with comparethemarket.com this November. The UK price comparison website is only the third sponsor in the soap opera’s 60-year history. As the world’s longest running continuing drama prepares to celebrate an international first with its  60-year milestone, ITV is now offering advertisers the chance […]

February 13, 2020

Rakuten launches Rakuten Advertising

Brands, advertisers and agencies can now harness Rakuten’s media properties, consumer insights and performance marketing ecosystem with the launch of Rakuten Advertising. “Advertisers know their customers, but discovering new ones and building enduring connections with them is increasingly difficult in today’s competitive consumer marketplace,” said Amit Patel, CEO, Rakuten Americas. “By drawing on audiences, insights […]

February 12, 2020

BTS launches ad sales module

Broadcast Traffic Systems (BTS) has launched an advertising module that enables integrated linear and digital ad scheduling from one platform. The Digital Ad-Sales module is included it its Enterprise Channel Management System but can also be added to its Express solution. The Digital Ad-Sales module allows advertising executives to fully integrate digital advertising on the […]

February 11, 2020

Study: Linear TV ad decline continues

Findings from independent marketing and media consultancy Ebiquity suggest that linear TV is set to see around a 21 per cent fall in overall adult commercial impacts for advertisers by 2025. While brands can build incremental reach using online video, there is significant room to drive quality. The video-focused cross media measurement

February 6, 2020

Research: Movies heighten brand engagement

As Hollywood prepares for this year’s Oscars ceremony, insights from The Trade Desk highlight the power of film to inspire consumer behaviour, creating engagement opportunities for brands that extend well beyond awards season. The Trade Desk analysed conversion rates around the release dates of some of this year’s biggest hits – both on Netflix and […]

February 6, 2020

Report: Streaming viewing up 65% YoY in Europe

Conviva, a specialist in global streaming media intelligence, has released its quarterly State of Streaming report for Q4 2019, revealing streaming viewing continues to climb – up 58 per cent year over year – as consumers are motivated by new streaming services like Disney+ and Apple TV+ and the convenience of on demand versus live […]

February 5, 2020

TVSquared launches cross-platform MTA solution

TVSquared, a global player in TV attribution, has launched an platform to power always-on attribution across all forms of video advertising, proving which media and creative placements are driving sales, conversions and business outcomes. The combination of robust coverage of streaming publishers and media owners, along with household-level data, enables TVSquared to join the dots […]

February 5, 2020

YouTube ads generate $15bn revenue in 2019

YouTube ads generated $15.15 billion (€13.7bn) in revenue in fiscal 2019, with $4.72 billion in Q4 alone, reported parent company Alphabet. The figure is up from the $11.16 billion revenue in 2018, including $3.61 billion in Q4 of that year. Ruth Porat, CFO of Google and Alphabet, said YouTube’s non-advertising revenue, such as subscriptions to […]

February 4, 2020

Study: Rising demand for cross-platform video solutions

Premium digital advertising technology company PubMatic has released findings from a study commissioned with Forrester Consulting around global video ad monetisation trends. In an effort to better understand how publishers’ needs are evolving, the research provides insight

February 4, 2020

JW Player taps Oracle Data Cloud

JW Player, the independent video platform, has announced an integration with Oracle Data Cloud to strengthen JW Player’s video ad targeting solution, ensuring brands have relevant and suitable inventory for their customers. This integration enhances the JW Player solution by providing transparency across video formats for brands who are increasingly focused on contextual targeting for […]

February 3, 2020