Research released by GroupM, WPP’s media investment group, offers important insights for marketers about consumer attitudes toward digital marketing. Consumer Trust in Digital Marketing, which surveyed nearly 14,000 consumers in 23 countries, uncovers consumers’ concerns with digital marketing and suggests important considerations for marketing on digital platforms: On average, two times more consumers say TV […]
In the unprecedented situation created by the Coronavirus outbreak and the economic downturn, Magna, the intelligence and investment strategist, is revising its media owners net advertising revenue (NAR) forecasts for 2020 and 2021. Magna now expects media suppliers’ total linear ad sales to decline by -12 per cent (-20 per cent in the first half, […]
Kantar has launched its Covid-19 barometer that looks at the impact of the pandemic on media habits and the attitudes of 25,000 people across 30 different countries. The research uncovered the following findings: There is very little expectation that brands should stop advertising with only 8 per cent of respondents identifying it as a priority […]
A comprehensive report from investment bank Berenberg, which examines media and media-related activity affected by the Coronavirus, says that it expects key events to still be cancelled going into Q4 this year. “By and large the pandemic is not a positive for our sector,” says the bank. The report admits its forecasts might well be […]
Regardless of the vehicle, Connected TV (CTV) is growing in ubiquity in the US: almost 9 in 10 consumers have access to a connected TV. Integral Ad Science (IAS), a global player in digital ad verification, today released results of a survey on streaming trends among American consumers. The report shows that alongside the growth […]
BBC Global News – which operates the BBC’s 24 hour international news channel, BBC World News, and BBC.com – has unveiled plans to support international and governmental organisations by replacing up to 20 per cent of its advertising inventory with opportunities for them to communicate their public health messages relating to the coronavirus crisis at […]
UTECA, the Association that groups together the main private TV channels in Spain, has urged the government to take action to mitigate the “drastic fall” in TV ad revenues as a result of Covid-19. In a statement, UTECA pointed out the “paradox” the TV sector is experiencing with a 40 per cent growth in the […]
French broadcaster TF1 Group has announced it is suspending its financial objectives forecast from last February “until the situation becomes clearer”, saying its “performances will be impacted” by the Covid-19 crisis. Though the group sees increased consumption of its content in all forms across all devices, it also anticipates “advertisers -particularly those in the tourism, […]
Tappx, an AdTech company delivering digital advertising solutions for multiple platforms including mobile, OTT/Connected TV and desktop – was ranked as Europe’s 2nd fastest growing advertising company in The Financial Times FT1000: Europe’s Fastest Growing Companies special report. The result places Tappx as the fastest growing advertising company in its home country of Spain, with […]
UEFA has postponed Euro 2020 until the summer of 2021. The move intends to allow European leagues more time to complete their seasons amid the coronavirus outbreak. The tournament will be played between June 11th and July 11th 2021. The decision comes after UEFA held conference calls with its 55 member associations, the board of […]