Comscore, a partner for planning, transacting, and evaluating media across platforms, and IRIS.TV, a video intelligence platform for broadcasters and publishers, have announced that Comscore’s brand safety and contextual categorisation segments are now available for activation in IRIS.TV’s Contextual Video Marketplace. This partnership represents Comscore’s continued focus on privacy-driven innovation to meet advertisers’ needs for […]

Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and its absence from smartglasses (again so far). Yet Facebook, Microsoft and others are arguably more important to where the market is today, according to analysis from Digi-Capital. While there are more AR platforms than […]

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services, has announced the release of the HbbTV specification for targeted advertising (HbbTV-TA). The landmark move will set a standard for broadcasters and the advertising industry to create new business models and generate new revenue sources by […]

DAZN Media, the advertising division of DAZN Group, has launched its biggest-ever football package, offering one brand partner the opportunity to reach more than 400 million football fans in over 40 markets, across DAZN Group’s OTT, digital, VoD and social platforms. DAZN says the Global Football Package will enable a brand to centralise its fan-targeted, […]

Marketers are expected to lose $4 billion (€3.7bn) in 2020 due to OTT ad fraud, a global economic study by CHEQ has revealed. The ‘military-grade cybersecurity company’ has released a report about the scale of ad fraud in the fast-growing OTT market, undertaken with economist Roberto Cavazos, a professor at the University of Baltimore, using […]

FreeWheel, a Comcast company and provider of video advertising software, has announced the appointment of Virginie Dremeaux as Executive Director, Product and Sales Marketing International to support its expertese in the addressable TV industry across Europe. Based in Paris, she will report to Maria Weaver, CMO of Comcast Advertising. In her new role, Dremeaux will […]

Liftoff, a specialist in mobile app marketing and retargeting, has published its second Mobile Ad Creative Index. Effective mobile advertising is now essential, as the platform in 2019 dethroned television for consumer’s attention. The latest report analysed 353 billion ad impressions across 4.86 billion clicks, 189 million app installs, and over 245 million first-time events […]