The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services, has announced the release of the HbbTV specification for targeted advertising (HbbTV-TA). The landmark move will set a standard for broadcasters and the advertising industry to create new business models and generate new revenue sources by […]
DAZN Media, the advertising division of DAZN Group, has launched its biggest-ever football package, offering one brand partner the opportunity to reach more than 400 million football fans in over 40 markets, across DAZN Group’s OTT, digital, VoD and social platforms. DAZN says the Global Football Package will enable a brand to centralise its fan-targeted, […]
Marketers are expected to lose $4 billion (€3.7bn) in 2020 due to OTT ad fraud, a global economic study by CHEQ has revealed. The ‘military-grade cybersecurity company’ has released a report about the scale of ad fraud in the fast-growing OTT market, undertaken with economist Roberto Cavazos, a professor at the University of Baltimore, using […]
FreeWheel, a Comcast company and provider of video advertising software, has announced the appointment of Virginie Dremeaux as Executive Director, Product and Sales Marketing International to support its expertese in the addressable TV industry across Europe. Based in Paris, she will report to Maria Weaver, CMO of Comcast Advertising. In her new role, Dremeaux will […]
Liftoff, a specialist in mobile app marketing and retargeting, has published its second Mobile Ad Creative Index. Effective mobile advertising is now essential, as the platform in 2019 dethroned television for consumer’s attention. The latest report analysed 353 billion ad impressions across 4.86 billion clicks, 189 million app installs, and over 245 million first-time events […]
ITV’s Coronation Street is set to conclude an eight-year ad partnership with comparethemarket.com this November. The UK price comparison website is only the third sponsor in the soap opera’s 60-year history. As the world’s longest running continuing drama prepares to celebrate an international first with its 60-year milestone, ITV is now offering advertisers the chance […]
Brands, advertisers and agencies can now harness Rakuten’s media properties, consumer insights and performance marketing ecosystem with the launch of Rakuten Advertising. “Advertisers know their customers, but discovering new ones and building enduring connections with them is increasingly difficult in today’s competitive consumer marketplace,” said Amit Patel, CEO, Rakuten Americas. “By drawing on audiences, insights […]
Broadcast Traffic Systems (BTS) has launched an advertising module that enables integrated linear and digital ad scheduling from one platform. The Digital Ad-Sales module is included it its Enterprise Channel Management System but can also be added to its Express solution. The Digital Ad-Sales module allows advertising executives to fully integrate digital advertising on the […]
Findings from independent marketing and media consultancy Ebiquity suggest that linear TV is set to see around a 21 per cent fall in overall adult commercial impacts for advertisers by 2025. While brands can build incremental reach using online video, there is significant room to drive quality. The video-focused cross media measurement
As Hollywood prepares for this year’s Oscars ceremony, insights from The Trade Desk highlight the power of film to inspire consumer behaviour, creating engagement opportunities for brands that extend well beyond awards season. The Trade Desk analysed conversion rates around the release dates of some of this year’s biggest hits – both on Netflix and […]