Conviva, a specialist in global streaming media intelligence, has released its quarterly State of Streaming report for Q4 2019, revealing streaming viewing continues to climb – up 58 per cent year over year – as consumers are motivated by new streaming services like Disney+ and Apple TV+ and the convenience of on demand versus live […]
TVSquared, a global player in TV attribution, has launched an platform to power always-on attribution across all forms of video advertising, proving which media and creative placements are driving sales, conversions and business outcomes. The combination of robust coverage of streaming publishers and media owners, along with household-level data, enables TVSquared to join the dots […]
YouTube ads generated $15.15 billion (€13.7bn) in revenue in fiscal 2019, with $4.72 billion in Q4 alone, reported parent company Alphabet. The figure is up from the $11.16 billion revenue in 2018, including $3.61 billion in Q4 of that year. Ruth Porat, CFO of Google and Alphabet, said YouTube’s non-advertising revenue, such as subscriptions to […]
Premium digital advertising technology company PubMatic has released findings from a study commissioned with Forrester Consulting around global video ad monetisation trends. In an effort to better understand how publishers’ needs are evolving, the research provides insight
JW Player, the independent video platform, has announced an integration with Oracle Data Cloud to strengthen JW Player’s video ad targeting solution, ensuring brands have relevant and suitable inventory for their customers. This integration enhances the JW Player solution by providing transparency across video formats for brands who are increasingly focused on contextual targeting for […]
FreeWheel, a Comcast company and advertising management solution, has launched its first Video Marketplace Report specifically for Europe, focusing on video advertising in Q3 2019. The paper shows a continued upward trend in premium video with ad views increasing 10 per cent year-on-year. This rise is driving investment in “growth platforms” such as connected TV […]
UK adspend rose 5.6 per cent year-on-year to reach £5.97 billion (€7bn) in Q3 2019, according to the latest report from Advertising Association and WARC, with full year spending projected to increase 5.2 per cent to hit £24.8 billion. The report shows the July to September period was 0.8 percentage points ahead of forecast and […]
TVision, a specialist in TV performance metrics, and Vevo, the music video provider, have announced a partnership in which TVision’s data helps Vevo understand how viewers engage with their content. Users watch more than 1.1 billion hours of Vevo music videos per month, and engage with 450,000 videos across YouTube, Roku, Apple TV and more. […]
The OTT video market will surpass $200 billion (€182bn) by 2024, with 90 per cent of that value fuelled by subscription and advertising revenue, according to a report by ABI Research. New services such as Disney+ and Apple TV+, coupled with aggressive pricing and packaging, and continued expansion by incumbents are pushing the Subscription Video […]
Car brand Peugeot has been announced as the sponsor of the new Sky Comedy channel – which launches today (January 27th) at noon on Sky channel 113, and 122 on Virgin Media. The partnership is part of Peugeot’s wider 2020 campaign which aims to ‘banish the boring’ by engaging with its target audience of affluent […]