Nielsen has announced the beta launch of its Addressable TV platform. As part of the beta, programmers including A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal and WarnerMedia will test the solution by running addressable ad campaigns and evaluating how it interoperates with existing and evolving workflows. The beta programme is underway and will run […]
Xandr, AT&T’s advertising company, has announced the US launch of Pause Ads, dynamic ad units designed to create a better experience for consumers across traditional and connected TV channels. These brand-safe ad formats complement, rather than disrupt, the viewing experience by leveraging the native functionality of the “pause” button, since consumers only see the ads […]
Basis, the platform developed by digital media services specialists Centro, is now certified to buy on Hulu’s private marketplace (PMP). Basis customers that secure approval from US streaming service Hulu gain cross-channel video advertising capabilities through programmatic ad buys that reach 72 million viewers watching on connected TVs and other devices. Basis is a comprehensive, […]
Ampere Analysis predicts that 2020 will be the year of Advertising supported Video on Demand (AVoD) as free ad models start to build scale and roll-out internationally. The firm admits this prediction may seem optimistic given the low use of the current AVoD services in the US (at between 3 per cent and 6 per […]
Tremor International, a global player in video advertising technologies, has reached an agreement to acquire Unruly, News Corp’s programmatic video marketplace. News Corp is receiving 6.91 per cent of Tremor International stock, subject to an 18-month lock up period and to certain adjustments, along with a total minimum revenue guarantee for News Corp of £30 […]
Channel 4 has signed agreements with Toyota and BP to become joint sponsors of programming across the Tokyo 2020 Paralympic Games. The two deals will see official IPC and BPA partners Toyota and BP share sponsorship equally, spanning programming across Channel 4, More4 and All 4. The agreement with Toyota follows on from a successful […]
A YouGov poll for The Times suggests that half of Britons support a commercial model for the BBC and would like the broadcaster to make its money through advertisements or subscriptions. According to the poll, just one in four favour the current compulsory licence fee system as the way to fund the BBC. During the […]
Content will achieve unprecedented global reach, empowering content creators to push boundaries and think beyond historical geographical and technical barriers, according to Ralf Jacob, President of Verizon Media. Jacob has shared his expert insight
Standards-based watermarking solutions provider Verance has confirmed the availability of video watermark technology as part of its Aspect platform. The Aspect video watermark provides a high-performance, commercial implementation of the ATSC video watermark specification. It brings enhanced capabilities to the Aspect audio watermark that has already been deployed by major broadcasters in the United States, […]
Most years in digital media could be captioned “a significant year of change [development], [evolution], [revolution]”, your precise description choice probably depending on your perspective. 2020 will, I think, be a year of very significant evolution of the revolution that already happened. The revolution was (is) OTT and all the technological, commercial and cultural consequences […]