Tesco has claimed top spot in the third annual Top 10 Christmas Ad Rankings by marketing technology company 4C. The ranking uses artificial intelligence to determine which ads resonated the most with consumers beyond the initial premiere. This year’s analysis included 235,870 engagements with public social media posts across Facebook and Twitter between November 30th […]
Australian advertising technology company hoppr is seeking to roll out its digital advertising platform to more than 10 million households globally over the next 24 months. The company has formed a partnership with global set top box manufacturer, Technicolor. The collaboration will see hoppr’s technology integrated into the operating system used by Technicolor’s set top […]
FreeWheel, a Comcast company, has announced that DISH Media will partner with FreeWheel to enable linear inventory allocation and a holistic view of TV advertising performance across both traditional, demo-based buys and household-level, addressable TV campaigns. FreeWheel developed this solution to meet a growing need among distributors and programmers for unification between the various TV […]
Addressable TV advertising will leap from $15.6 billion (€14bn) in total worldwide revenue in 2019 to almost six times that value at $85.5 billion by 2025, according to a Rethink TV report. This reflects advertising dollars switching to addressable as the platforms mature and better understood by the advertising community. This boom in addressable TV […]
Advertising video on-demand (AVoD) service providers in the US are bracing themselves as media giants including Disney+ and Apple TV+ join the latest wave of competitors. Armed with a massive fan base and exclusive in-house content, these huge media firms are upping the ante, drawn by an increasingly lucrative market, according to IHS Markit | […]
As the holiday season is well underway, advertisers feel the pressure to deliver successful campaigns, and as TV advertising accounts for about half of all holiday ad spend, it is crucial to understand how TV advertising has performed for brands during the festive season in the past. To answer exactly that, TVSquared analysed millions in […]
Tru Optik, the AI and data-management platform (DMP) across OTT and Connected TV (CTV), has announced a partnership agreement with JamLoop, a streaming TV and video advertising buying platform, to offer audience-based targeting capabilities for media buyers. Powered by Tru Optik’s OTT Data Marketplace, media companies and advertisers are able to leverage JamLoop’s audience targeting […]
As 2019 draws to a close, Juniper Research has created its list of the top 10 technology predictions for 2020. The Top 10 5G – Last-mile fibre rollouts to be replaced by 5G connectivity. OTT TV – Advertising stakeholders to develop functional attribution Ecosystem. Mobility as a Service – Open data in transportation to drive […]
GroupM has revised its original predictions from June 2019 for the global advertising market. Despite solid growth in the US and UK, overall conditions have led GroupM’s Global President of Business Intelligence, Brian Wieser, to predict a deceleration in advertising growth this year versus 2018 (+5.7 per cent vs. +4.8 per cent) and in 2020 […]
An ‘end of year’ assessment report from investment bank Exane/BNPP on Europe’s commercial broadcasters praises some, but warns clients on others. The problem, says the bank’s report, is that for some broadcasters “the worst is yet to come”. The study says TV – for some broadcasters – is looking bleak this winter; “Audience share is […]