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UK stands by product placement ban

The UK culture secretary, Andy Burnham, has rebuffed attempts by commercial broadcasters to allow product placement on UK television. Burnham said that the government’s three-month consultation failed to produce a…

Traditional TV ad revenue could fall by 75%

Analysis carried out by Generator Research shows that revenue from traditional television spot ads will account for just 25 per cent of US television advertising by 2019. The result will…

Mobile ads will gain in developing markets

As market penetration rates for mobile services continue to soar in emerging markets, advertisers are expected to dramatically increase their spending on “third-screen” ad campaigns targeted specifically to users of…

Code for behavioural ads

Internet companies in Britain are being asked to sign up to a new code of conduct for behavioural advertising, in an attempt to quell invasion of privacy concerns over the…

Green light for TV consolidation in Spain

From David Del Valle in Madrid The Spanish Government has paved the way for consolidation in the commercial TV market following its decision to lift the 5 per cent limit…

Web videos boost TV ads

Online video campaigns can extend TV advertising reach by a third, as young adults spend less time watching TV, according to research by Utarget.Fox and MediaCom. Fifty per cent of…

Telefonica launches multi-screen interactive ad service

From David Del Valle at MWC in Barcelona Spain’s Telefonica is launching a multi-screen interactive advertising service covering mobile, Internet and TV that will enable advertisers to insert their ads…

News Corp studies behavioural

News International is investigating working with News Corp sites such as Sky and MySpace, to create a behavioural targeting network across its properties. The creation of such a network would…

UK TV viewing times hit record high

Full year figures for TV viewing in 2008 from the Broadcasters‚ Audience Research Board (BARB) reveal that the average person in the UK watched 26 hours, 18 minutes of broadcast…

TV ads still outrank Web

A survey of 2,023 people for Deloitte's Media Democracy report suggests TV advertising is twice as effective as online ads. Some 84 percent of consumers said TV ads would influence…