Around the world, streaming video viewing has reached an all-time high of six hours, 48 minutes a week, with 82 per cent of people who watch online video reporting binge-watching, according to the latest State of Online Video research report from edge cloud services provider Limelight Networks. Binge-watching sessions are on the rise worldwide, jumping […]
Roku has entered into an agreement to purchase dataxu, a demand-side platform (DSP) that enables marketers to plan and buy video ad campaigns. The deal is worth a reported $150 million (€134.5m). dataxu, based is Boston, US, provides marketers with an automated bidding and self-serve software solution to manage ad campaigns programmatically across digital platforms. […]
US digital advertising revenues reached $57.9 billion (€51.9bn) during the first six months of 2019 – the highest spend in history for the first half of the year – according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. The record-breaking total marks a 17 per cent year-over-year […]
TVSquared, a global player in TV attribution, has partnered with Ampersand, the audience-based multi-screen TV advertising sales and technology company, to integrate always-on attribution reporting into Ampersand’s platform. Through TVSquared’s technology, exposure metrics can now be linked to observed consumer actions, bringing transparency and accountability to TV investments, and empowering Ampersand advertisers with campaign performance […]
AT&T has bought Clypd, the data-driven TV advertising platform. The operations will become part of the AT&T Xandr ad business and help provide more personalised ads for its streaming services. AT&T said Clypd will help the company improve the converged buying and selling for its streaming video services, help programmers automate advertisers through private or […]
Supponor, a global player in virtual advertising technology within live tier 1 sports, has announced the signing of a long-term agreement with FC Barcelona to supply their virtual advertising technology at all La Liga home games. Supponor’s virtual advertising technology increases the availability, relevance and value of pitch-side LED boards by creating new, regionalised inventory […]
As more customers turn to digital options for their video entertainment, TV ad spending is flattening. In eMarketer’s latest report on US digital video, the market research company forecasts that US advertisers will spend $70.30 billion on TV this year, a decrease of 2.9 per cent from 2018. eMarketer forecasts that total ad spending at […]
Australian consumers are feeling overwhelmed with the number of content streaming options available in the media landscape, according to Deloitte’s eighth annual Media Consumer Survey. The streaming battleground has confused audiences, suggesting aggregation could be one solution to the problem. There are currently more than 12 TV and movie services and eight music streaming services available […]
Ofcom has imposed a £25,000 (€28,750) fine on Greener Technology Limited after material broadcast on its satellite television channel, Ben TV, broke broadcasting rules. Ben TV is a general entertainment channel which describes itself as an “ethnic orientated channel”. The media watchdog’s investigation found that Peter Popoff Ministries – a programme featuring footage from televangelist […]
Total Media has been awarded the streaming service’s contract for media strategy, whilst creative agency ITV Creative is on-board and responsible for the UK branding and launch advertising campaign following a competitive pitch. Consultancy Taylor Herring has won the contract as PR supplier for launch. In relation to product design and build, the OTT specialist […]