BIA Advisory Services has expanded its US advertising forecasts to include local OTT advertising. Presenting at TVB Forward 2019, the firm estimates that 2019 will generate $857 million (€783.6bn) in OTT revenue, increasing nearly 148 per cent to $2.13 billion by 2024. “OTT offers a considerable opportunity for broadcasters to grow revenue,” said Tom Buono, […]
Adverts are influencing how British people see themselves, according to a report by strategic quantitative research agency, The Numbers Lab. The study, entitled Project Eden, looked at diversity and inclusion in advertising, revealing that a third (32 per cent) of people believe ads influence how they see themselves. A similar volume of people (33 per […]
FreeWheel, a Comcast company and the provider of video advertising software, has announced the launch of its Q2 2019 Video Marketplace Report (VMR), which reveals continued growth in video ad views, stemming from the increase in industry partnerships and propelled by the popularity of large European live sporting events. Key findings from the report include: […]
Ad-funded streaming service Pluto TV has expanded its availability in Germany, Austria, Switzerland and the UK via the Android app available through the Google Play Store and on Android compatible TV devices. Android users in Germany, Austria and Switzerland are now able to choose quickly and conveniently from a line-up of over 30 thematically-curated channels, […]
Branded podcasts are an effective means of advertising and a powerful addition to the marketing mix, generating real cut-through with audiences – particularly ad avoiders. In addition, their impact increases when the listener is engaged in other tasks, which is true for 94 per cent of podcast listeners, and therefore represents an entirely separate space […]
Protected Media, a provider of ad fraud detection solutions, has announced the launch of its SDK for Connected TV and OTT. With the new SDK OTT traffic can be verified at the source for the first time, providing media buyers with clean marketplaces in which to purchase fraud-free, viewable inventory. The SDK is unique as […]
Channel 4 has named Starbucks and its creative agency, Iris, as the winner of its annual £1 million Diversity in Advertising Award, which this year tasked entrants to focus on the lack of representation and stereotyping of the LGBT+ community in advertising. The brand will receive £1 million worth of commercial advertising for its winning […]
Simulmedia, the preeminent provider of audience-based, data-optimised TV advertising, and Kochava, the mobile attribution platform and host a mobile data marketplace, have announced a partnership that enables brands to activate TV media plans that are based on the networks, dayparts and programmes their mobile consumers are actually watching. “As a result of this partnership, marketers […]
Research unveiled at the Mobile Growth Summit 2019 in Berlin raised important questions for both advertisers and mobile app developers when it was revealed that although 60 per cent of ad clicks over the past 12 months have come from a mobile device, desktop converts almost 60 per cent more than mobile, with desktop conversions […]
TVSquared, a global player in linear and digital TV attribution, has released its report, Taking Back the Wheel: TV Ad Performance Insights for Automotive Brands. The analysis uncovers the TV buy elements that are driving response – spanning KPIs, creative lengths, programming genres, days and dayparts – for the auto industry. TVSquared analysed more than […]