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TV ads on major upswing

Nielsen’s Global AdView Pulse, based on advertising expenditure reports in more than 27 markets across Europe, Asia, North America and Africa, highlights that total spend dropped 1.6 per cent last…

Phorm surfaces in S. America

Behavioural ad company Phorm, which more or less quit the UK after major privacy concerns, has landed ISP clients in Brazil. Phorm says it's doing a country-wide roll-out in conjunction…

RTL seeks Euro wide relaxation on TV ad rules

European broadcaster RTL is seeking a relaxation of advertising rules to allow innovations such as sponsors' logos to be shown in the top right-hand corner of television screens, its chief…

BlackArrow and Fox VOD advertising trial

BlackArrow, a global provider of advanced advertising solutions for New Television platforms, has partnered with Fox Cable Networks to trial the BlackArrow Advanced Advertising System across the VOD content of…

Google testing TV search and ad target with Dish

Google is testing a new TV programme search service on Dish Network reports the WSJ. The service allows users to search content from Dish, as well as other Web video…

US online ad spend to overtake print

US online advertising and marketing spending will overtake print this year as traditional media spending continues to decline, according to a study by research company Outsell. Online spending is forecast…

TV and online ads in harmony

Media buyers’ primary objective for online video advertising campaigns is to deliver incremental reach to TV, according to research from Web TV Enterprise. Findings from the second bi-annual UK Online…

Berlusconi cuts pay-TV ad time – Sky Italia hurts

Italian Prime Minister Silvio Berlusconi's government has approved lower advertising ceilings for pay TV that News Corp's Italian unit says will curtail its growth and that of other networks on…

New services show recovery for US ad-spend

Parks Associates forecasts advanced TV, mobile advertising, and social networking to lead long-term recovery in US ad spending. Targeted and interactive TV advertising will lay the foundation for the long-term…

Online brands use more TV

TV advertising may worry about online but UK online brands have increased spend on TV by an average of 172 per cent a year over the past five years. Research…