YouTube set to end targeted ads on videos that are primarily watched by children, according to reports. The decision comes on the back of a case by the US Federal Trade Commission (FTC) which has fined YouTube owner Google for violating child privacy laws. According to the Washington Post, FTC said Google collected data from […]
TVision, a specialist in TV performance metrics for brands and networks, has released its H1 2019 TV Performance Report for the first half of 2019. The report identifies the brands, creative and TV content that scored highest for Ad Viewability and best captured US viewers’ Attention. “As we know, all impressions are not created equal. […]
Amobee, a global digital advertising technology company, has announced the launch of a data marketplace for connected TV advertising, providing brands and agencies with access to a vast library of data for activation across connected TV and converged cross-screen campaigns. To launch the data marketplace, Amobee has integrated with more than 60 data providers and […]
Sky Media has revealed the results of a comprehensive research project into the UK addressable TV market. With the competition for advertising spend more and more competitive, addressable TV gives
France is to consider measures to liberalise the TV advertising market, according to Bloomberg. The report says that France’s parliament will open up discussions early next year. If this happens it could generate a windfall for broadcasters worth up to an extra €360 million in overall revenues made up of some €200 million in extra […]
SpotX, the global video advertising and monetisation platform, has announced the availability of its latest Prebid adapter video header bidding solution. Prebid, the open source header bidding solution, will allow publishers using SpotX’s adapter to implement header bidding without commitment to any one supply-side platform or the use of proprietary wrappers. J. Allen Dove, Chief […]
A survey of US consumers highlights the significant financial risk to brands from a potential brand safety crisis involving their advertising. Conducted among 1,017 respondents via SurveyMonkey by global certification programme the Trustworthy Accountability Group (TAG) and digital advertising industry initiative Brand Safety Institute (BSI), the survey found more than 80 per cent of consumers […]
TV commercials from food giant Mondelez and German car manufacturer Volkswagen are the first to be banned under new UK gender stereotyping rules. A ban on ads featuring “harmful gender stereotypes” or those which are likely to cause “serious or widespread offence” came into force in June. The first banned ad, for Philadelphia cheese, showed […]
Companies in the UK are focusing their ad spend away from print media, now more so than ever before. A survey of 1,325 UK marketing professionals carried out by digital marketing agency, Marketingsignals.com, revealed that 56 per cent of UK based businesses have turned their main focus away from spending on print advertising during the […]
Data science and marketing technology company 4C has launched its Bring Your Own Data (BYOD) solution. Advertisers can onboard their internal reporting and analytics metrics, including sales and conversion data, and match the data to media channels in the Scope by 4C platform. 4C’s BYOD solution makes it possible to combine disparate reporting sources into […]