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ITV1 ad sales rules to be relaxed

The UK competition regulator is preparing to announce a relaxation of rules governing how ITV1 sells advertising, but is unlikely to scrap all the controls binding the channel, and could…

News Corp launches NewsCore global

News Corp is launching a global service that will make all its news stories and videos instantly available to its entire network of TV, print and online news outlets. The…

Online TV ads up?

A recent study revealed that media buyers will be increasing their budgets for online video advertising. According to a biannual report from the video advertising network Web TV Enterprise, which…

UK FTA ratings free fall

ITV1 and BBC1 suffered their worst ever month of ratings in August, while Channel 4 clocked up its poorest score for 25 years, as viewers turned off summer schedules on…

Cable bucks US ad slump

More than $10bn in advertising disappeared from US media markets in the first six months of this year, according to new data from Nielsen showing a 15.4 per cent year-on-year…

OFT to investigate targeted ads

The UK Office of Fair Trading (OFT) is to launch an investigation into how the habits and personal information of web users are used to target Internet advertising. Competition regulators…

Video ads in magazine

Some readers of Entertainment Weekly next month will discover characters from US television programmes speaking to them from a wafer-thin video screen built into the page. The experiment – which…

TV advertising still most effective

Television advertising still has the greatest impact on consumers according to a survey published by Deloitte/YouGov on behalf of the Edinburgh International Television Festival. Of the 2,123 UK viewers polled,…

Consortium to challenge Nielsen

Top US media companies and marketers have created a consortium to challenge the dominant force in TV audience measurement. Nielsen currently controls US audience measurement through the polling of 18,000…

Regulator bans Sky HD ad

The UK Advertising Standards Authority has banned a Sky+ HD advert for misleading the public over costs. The ASA received complaints about BSkyB relating to a TV campaign pushing “free…