Advanced Television

Advertising

IAB Tech Lab new spec to improve transparency & UX in video ads

The IAB Technology Laboratory has released SIMID (Secure Interactive Media Interface Definition) for public comment, a specification designed to replace VPAID (Video Player Ad Interface Definition) and increase transparency and security, while increasing support for creativity and interactive capabilities. The introduction of SIMID comes after a decade of the industry relying on the VPAID specification, […]

April 23, 2019

Report: Digital video ads now integral part of cross-screen strategies

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has published its latest Attitudes to Digital Video Advertising report which provides insight into the growth drivers and adoption of digital video advertising across Europe, the ways in which video is being traded on both the buy-side and sell-side, and future trends. Now […]

April 18, 2019

NBCUniversal, LA 2028 form Olympics ad partnership

NBCUniversal and LA 2028 have announced the establishment of an offering which includes media, sponsorship, and activation opportunities in the US for the Olympic and Paralympic Games from 2021-2028. This agreement aims to give brands the ability to connect with audiences across Olympic and Paralympic touchpoints throughout the next decade. Linda Yaccarino, Chairman, Advertising and […]

April 18, 2019

Report: Continued convergence of linear and digital TV

FreeWheel, a Comcast company and advertising management solution, has published its Q4 2018 Video Marketplace Report (previously the Video Monetisation Report), which shows the line between linear and digital TV is increasingly disappearing, as the TV and premium video landscape evolves. In Europe, confidence in premium video continues to grow, with overall ad views in […]

April 16, 2019

SpotX, clypd bridge TV audiences between linear and OTT

SpotX, the global video advertising and monetisation platform, together with clypd, the audience-based sales platform for television advertising, have announced a plan to integrate their platforms and build products that focus on audience efficiencies and solve for the current state of media fragmentation across linear TV and OTT. The collaboration allows for the unification of […]

April 11, 2019

Survey: US streamers prefer local ads over national

When consumers turn on their TVs, they aren’t always just streaming their favourite content on a single platform. Increasingly, many consumers are tapping into the array of streaming services. According to a survey of over 2,000 US adults conducted online by The Harris Poll on behalf of ZypMedia, the AI-powered, enterprise software platform, nearly half […]

April 10, 2019

Freewheel enhances local TV ad buying

FreeWheel, a Comcast company, has announced that its FreeWheel Advertisers division has launched enhancements to its Strata platform that will bring additional automation to the local TV advertising process. These enhancements aim to bring greater efficiencies to many of the tasks associated with buying local TV advertising for both agencies and local broadcasters. The new […]

April 10, 2019

TDF, ENENSYS targeted ad partnership

TDF and ENENSYS announce the conclusion of a strategic partnership aimed at boosting the development of innovative solutions for targeted advertising on DTT. TDF has chosen to partner with ENENSYS Technologies, a major player in advertising insertion, to accelerate the development of its targeted advertising solution dedicated to DTT. The partnership between TDF and ENENSYS […]

April 10, 2019

Report: Ad saturation, over-targeting risk

Data, insights and consulting company Kantar has published a report, highlighting the risks facing the advertising industry as a result of over-targeting. According to Kantar’s DIMENSION study, which is now in its third year, consumers in the UK are feeling apathetic towards – and mistrusting of – advertising. The study, which is based on findings […]

April 9, 2019

Report: Ad revenue in APAC to grow 6.2% in 2019

Advertising revenue across Asia Pacific expanded by 6.3 per cent in 2018 to top $180 billion, and is on course to grow by a further 6.2 per cent in 2019 to move close to $195 billion in revenue, according to a report from Media Partners Asia (MPA). Asia Pacific Advertising Trends 2019 forecasts net ad […]

April 9, 2019