The increasing penetration of OTT is having a negative impact on traditional linear TV in Spain – particularly ad revenues and audience numbers. A report from Zenith Vigía warns of the fact that traditional operators may lose up to 4.3 per cent in ad revenues this year. The consultancy firm estimates that this year TV […]
A survey conducted by research consultancy Differentology reveals that almost three quarters (72 per cent) of UK SVoD subscribers do not consider any form of sponsorship or advertising on their services as acceptable. The study, called VODyssey, surveyed over 2,000 UK consumers to explore consumer sentiment on SVoD services. Over a fifth (23 per cent) of […]
An econometric analysis of advertising’s impact on smaller businesses provides a wealth of insight and practical advice for smaller businesses that want to move to the next level of growth. The study, Supercharge: TV for small businesses, commissioned by Thinkbox, the marketing body for commercial TV in the UK, from marketing effectiveness specialist Data2Decisions, found […]
An international survey of 114,973 internet users by GlobalWebIndex reveals the audience gender disparity is not as varied as people think between women’s and men’s event. By gender, the audiences of the Men’s and Women’s World Cups are not significantly different, with 39 per cent of the Men’s World Cup audience being female, compared to […]
Roku has unveiled Activation Insights, new tool to target audiences that have shifted to OTT. The capability combines a comprehensive review of a brand’s linear TV campaign performance, with an analysis of the potential OTT audience missed and the optimal budget spend on the Roku platform Activation Insights is part of Roku Ad Insights Suite, […]
TV remains the largest UK advertising channel for automotive brands, with a 6 per cent rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, reveals Nielsen data. However, cinema experienced the largest uplift, with a 14 per cent increase in spend to £31 million (€35.3m) […]
Research by 4C Insights shows that IKEA, who launched one of the most successful fast response campaigns, tops the list of brands who saw the greatest social lift from ads airing during Game of Thrones. Mobile network O2 follows in close second with their current out-of-home campaign placing the Iron Throne outside The O2 Arena. […]
IABM has released its latest Buying Trends Report. The report analyses the financial performance of media companies for the six months to December 2018 and qualitative analysis based on pre-NAB Show 2019 buying trends survey data. Revenue growth has improved from 5.3 per cent to 9.3 per cent while profit growth remains negative at -2.4 […]
Xandr, AT&T’s advanced advertising and analytics company, announced new television research on Entertainment Discovery and Tune-In as it relates to the power of premium content and the role of advertising. Xandr partnered with Insight Strategy Group to conduct a nationwide survey among 2,000 TV viewers. The findings unpack the state-of-show discovery, identifying the optimal role […]
Australia’s leading TV networks know the importance of the early evening TV news bulletin for setting up their evening programmes and the latest research from Roy Morgan confirms that News is the most watched TV genre in an average week seen by 61 per cent of Australians – the only TV genre seen by more […]