A panel of advertising and media industry executives at IAB’s Digital Content NewFronts conference in New York have speculated that Netflix will eventually carry advertising support. One panellist, reported by CNBC, said that Netflix was actively recruiting staff to help grow advertising support. Another suggested that Netflix was looking at targeted/addressable advertising. Netflix has consistently […]
Hulu, the US streaming service, now has over 28 million customers – 26.8 million monthly paid subscribers and 1.3 million promotional accounts – it revealed during the annual IAB’s Digital Content NewFronts conference in New York. Hulu had 20 million customers in January of last year. Hule also revealed a new slate of shows and […]
GVC, the global sports-betting and gaming group and owner of Ladbrokes and Coral, has called for an end to all UK sports-betting broadcast advertising, at any time of the day, on live and repeated sporting events (exempting horse racing). Under GVC’s proposals advertising specifically promoting responsible gambling and safer gambling campaigns would be permitted, but […]
According to IAB UK, the trade association for digital advertising, UK advertisers spent £13.44 billion on digital advertising in 2018. The total ad spend figure, as reported in the latest IAB UK and PwC Digital Adspend study, is a 15 per cent year-on-year increase and demonstrates continued confidence in the power of digital advertising. For […]
The IAB Technology Laboratory has released SIMID (Secure Interactive Media Interface Definition) for public comment, a specification designed to replace VPAID (Video Player Ad Interface Definition) and increase transparency and security, while increasing support for creativity and interactive capabilities. The introduction of SIMID comes after a decade of the industry relying on the VPAID specification, […]
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has published its latest Attitudes to Digital Video Advertising report which provides insight into the growth drivers and adoption of digital video advertising across Europe, the ways in which video is being traded on both the buy-side and sell-side, and future trends. Now […]
NBCUniversal and LA 2028 have announced the establishment of an offering which includes media, sponsorship, and activation opportunities in the US for the Olympic and Paralympic Games from 2021-2028. This agreement aims to give brands the ability to connect with audiences across Olympic and Paralympic touchpoints throughout the next decade. Linda Yaccarino, Chairman, Advertising and […]
FreeWheel, a Comcast company and advertising management solution, has published its Q4 2018 Video Marketplace Report (previously the Video Monetisation Report), which shows the line between linear and digital TV is increasingly disappearing, as the TV and premium video landscape evolves. In Europe, confidence in premium video continues to grow, with overall ad views in […]
SpotX, the global video advertising and monetisation platform, together with clypd, the audience-based sales platform for television advertising, have announced a plan to integrate their platforms and build products that focus on audience efficiencies and solve for the current state of media fragmentation across linear TV and OTT. The collaboration allows for the unification of […]
When consumers turn on their TVs, they aren’t always just streaming their favourite content on a single platform. Increasingly, many consumers are tapping into the array of streaming services. According to a survey of over 2,000 US adults conducted online by The Harris Poll on behalf of ZypMedia, the AI-powered, enterprise software platform, nearly half […]