A TV commercial for Sky’s broadband service has been banned after complaints from rivals BT and Virgin were upheld by the Advertising Standards Authority (ASA). The duo argued it made misleading claims about the company’s ability to boost home Wi-Fi networks. The advert, which featured characters from Disney movie The Incredibles 2, showed a Sky […]
Tremor Video DSP, the programmatic video platform, has announced the expansion of its suite of connected TV (CTV) capabilities that features its exclusive data partnerships. Through its platform, marketers are able to engage CTV audiences with the same granularity as previously only available on desktop or mobile. Tremor Video DSP’s suite of CTV solutions includes […]
Spain’s two largest private TV companies, Mediaset and Atresmedia, experienced mixed fortunes in 2018 in terms of financial results. Mediaset increased its profits by 1.4 per cent to €200 million, whereas Atresmedia saw its fall by 37.9 per cent to €88.2 million. The ad crisis and the fall in revenues accordingly are the main reasons […]
Cloud-based video experience solutions provider Linius Technologies has partnered with video solutions expert Hemisphere to build a Hyper-Personalized Advertising Prototype on its Software-as-a-Service (SaaS) platform, Linius Video Services (LVS). Linius’s patented VVE unlocks video files, enabling video to be treated as data for the first time. By applying that technology to video content, Linius claims […]
TabMo’s demand side platform (DSP) Hawk claims it has become the only mobile-first platform to connect additional advertising channels. Advertisers can use one mobile DSP to run campaigns that display complementary messages to audiences across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio. Hawk was built for programmatic mobile advertising; the new evolution of […]
TV4 has agreed an extension with Yospace to provide server-side ad insertion (SSAI) across its TV Everywhere service, TV4Play. TV4 was the first company to launch the technology in Sweden in 2014, initially using it to monetise VoD content before applying it to live channels, too. Yospace’s SSAI solution allows advertising to be stitched into […]
Eurosport is making full-length adverts skippable on its free digital platform Eurosport.com and the Eurosport app. The initiative, effective immediately, will give visitors to Eurosport’s digital platforms (excluding Eurosport Player) the opportunity to skip pre-roll ads on free content after six seconds. As well as enhancing the consumer experience, Eurosport says the changes will also […]
Forecasts from marketing information firm WARC – based on data from 96 countries – predict a 4.3 per cent rise in global adspend, bringing total investment to over $616 billion. But while Internet advertising is still the driving force, the online market is showing signs of weakness beyond the Google and Facebook duopoly. This is […]
Analytics specialist Nielsen has launched a new technology, product and commercial initiative, Nielsen Advanced Video Advertising that will focus on expanding and innovating addressable advertising for Smart TVs and beyond. To further accelerate this initiative, Nielsen has acquired Sorenson Media, a leading addressable TV technology provider that will help transform TV from a one-to-many to […]
Ad industry creative asset management solution provider Extreme Reach has released its 2018 Q4 and full year Video Advertising Benchmarks report that highlights the transformative impact of connected television (CTV) platforms on the advertising industry. The report, based on metrics from the company’s platform, AdBridge, and specifically its proprietary video ad server, provides the strongest […]