Kantar Media’s preliminary estimate of in-game ad expenditures for Super Bowl LIII is $382 million (€334.4m). This would be the third largest amount in history, trailing only the 2017 and 2018 games. There was a total of 49 minutes, 45 seconds of national commercial time from paying sponsors, the NFL and CBS-owned networks. This matches […]
SpotX, the global video advertising and monetisation platform, has announced the appointment of Graeme Lynch as Head of Demand. Reporting into Ed Wale, MD of the UK and Spain, he will manage the teams working with advertisers, media agencies, brands, demand-side platforms (DSPs), and all other buyers to maximise the effectiveness and efficiency of their […]
Independent media and marketing consultancy, Ebiquity, has released its latest report: TV at the Tipping Point. The report evaluates key trends in linear TV and considers the implications for the future of TV advertising. Ebiquity’s analysis suggests that
A study by GlobalWebIndex, conducted amongst 1,885 UK consumers aged 18-64 ahead of the Six Nations tournament in February, reveals burgeoning popularity for the sport in the UK with two in five respondents now identifying as fans of the tournament. With the Rugby World Cup taking place in September, 2019 promises to be a year […]
Matrix Solutions, the global ad sales platform built for media, has formed a new alliance with Aspirant, a global management consulting and technology firm. This relationship seek to provides global media enterprises with greater customisation capabilities within Monarch’s full ad platform and reporting and analytic modules, as well as additional system integrations and other workflow […]
Spanish regulatory body CNMC is to put an end to the abuse of the dominant position in the TV ad market from the two largest broadcasters, Mediaset and Atresmedia. CNMC will prohibit them from selling joint or packaged advertising on their TV channels, aiming to eliminate unfair competition practices and entry barriers to the benefit […]
Adspend in the UK increased 5.1 per cent year-on-year to reach £5.6 billion (€6.45bn) in Q3 2018, delivering the strongest third quarter performance since 2015 and the 21st consecutive quarter of market growth. That is according to the latest Advertising Association/WARC Expenditure Report, which notes that the record investment in Q3 2018 underpins a preliminary […]
Channel 4 has launched Dynamic TV – a new ad innovation which enables potentially thousands of variations of data-driven creative to be served across big screen devices like smart TVs for the first time, as well as on mobile and desktop VoD platforms. In a first for the UK and European advertising market, Dynamic TV […]
WarnerMedia has revealed plans to launch the WarnerMedia Innovation Lab, a future-forward incubator that will combine emerging technologies with content from across its operating units to create new and innovative consumer experiences and businesses. The initiative will further encourage deep collaborations across WarnerMedia and AT&T, as well as between key corporate partners and developers of […]
Comcast Cable Advertising, a division of Comcast Corporation, has launched the next phase of Blockgraph, an industry initiative designed to create a secure way to use data and share information. Comcast is now working with other industry partners on this initiative, including Viacom and Spectrum Reach, the advertising sales division of Charter Communications, in a […]