US television broadcasting company Sinclair Broadcast Group is to launch STIRR, a free, ad-supported streaming service that will include access to some of the most popular national news, sports, entertainment and digital first channels, a robust video on demand (VoD) library and a new local channel featuring programming based on a user’s location, ensuring that […]
Wurl, a network for online video distribution and ad monetisation, has launched its AdSpring for Connected TVs solution. Developed to maximise advertising revenue, this cloud-based, turnkey server-side ad insertion (SSAI) solution allows video producers to insert mid-roll ads on linear and VoD programming for distribution to any video service or device, including Connected TVs. “As […]
SpotX, the global video advertising and monetisation platform, has releasd of a new report titled 2019 Video Advertising Trends. Based on a combination of third-party data as well as what SpotX hears from media buyers, sellers, and other industry players in-market, the report identifies four important trends that the industry can expect to see this […]
While the 2017-2018 season may have been a rocky one for the NFL, the league’s signature event still continues to shine: The average cost of a 30 second ad in Super Bowl LII climbed to a record $5.235 million (€4.58m), with overall spend totaling $482 million, second only to the previous year’s game which went […]
RTL Group has signed an agreement to acquire control of the UK-based video technology company Yospace. The transaction is expected to close February 1st. RTL says the move will give it access to key technology to grow further its global ad-tech business and to build local streaming champions. Yospace has developed one of the most […]
The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, has released the first analysis of the effectiveness of ongoing industry anti-fraud efforts in Europe. The study, conducted by The 614 Group, found the use of TAG Certified distribution channels for digital advertising reduced the level […]
Nielsen has announced the launch of its enhanced cross-platform campaign measurement of advertising inventory, delivering clients deep insights into de-duplicated audiences viewing ads across smartphones, tablets, computers and television. Through this enhancement to include mobile and OTT audiences, Nielsen says it will provide media buyers and sellers with comprehensive, independent measurement across all platforms and […]
A survey from the World Media Group (a strategic alliance of global media brands) into content-led marketing shows that, although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs. The survey questioned key influencers across advertisers, agencies, media brands and consultants. It […]
Customisable programmatic buying platform Beeswax now offers marketers and media companies access to the largest connected TV inventory marketplace, integrating partnerships with Tru-Optik, Telaria, and SpotX. While traditional TV audiences are on the decline, consumers’ time spent watching digital video across connected devices, including mobile, desktop, and TV is on the rise. Beeswax says its […]
Innovid, the video advertising platform, has secured $30 million in pre-IPO funding from Goldman Sachs’ Private Capital Investing group. Innovid will use the additional capital to further its innovation and leadership in the connected TV (CTV) advertising technology market, as well as to expand its global footprint. “Innovid continues to push the boundaries for what […]